Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Milky Mist is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Milky Mist performance in the India and how they change over time
See what factors influence Milky Mist performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Milky Mist' competitors in the India
An analysis of Milky Mist' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference.
Milky Mist's market performance is at the 98th percentile, which indicates a leading position in the Cafe & Restaurants industry in India. This high percentile suggests strong competitive strength. The brand is in the top 2% of brands. Performance peers within the same percentile include ANNAKOOT RESTAURANT VRINDAVAN, Royal Foods, Celebrations Restaurant, Aladdin Shawarma - Brookefield, Samjohn's Pizza, and KUSHWAHA JI FOODS.
CSAT measures customer happiness. A higher CSAT score indicates better service, impacting loyalty and positive recommendations.
Milky Mist's overall customer satisfaction (CSAT) is 87%, a 6.1 percentage point increase year-over-year. This indicates a positive trend in customer satisfaction. In Tamil Nadu, the CSAT is also 87%, with a growth of 6.4 percentage points. This suggests strong and improving customer perception of Milky Mist in its primary market.
Average check reflects customer spending per visit. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
Milky Mist's overall average check is 379.4 INR, which is a 0.4% decrease year-over-year. In Tamil Nadu, the average check is also 379.4 INR, with a 0% growth. A slight decrease in average check may warrant investigation into pricing strategies and potential factors influencing customer spending habits.
Outlet count indicates brand reach. Increased outlets signal growth, enhancing accessibility and market presence.
Milky Mist has 10 outlets in Tamil Nadu, 3 in Kerala, and 2 in Karnataka. The distribution of outlets shows that Tamil Nadu is the primary market for Milky Mist, while Kerala and Karnataka have a smaller presence. This data shows the geographical reach.
Competitor analysis informs strategic decisions. Identifying top competitors and cross-visitation helps refine marketing and positioning.
Milky Mist's top competitors based on customer cross-visitation are Adyar Ananda Bhavan - A2B (14.10%), KFC (6.41%), McDonald's (5.13%), Annapoorna - NH Avinashi (3.85%), and Fresh Bite (3.85%). This data suggests that customers who visit Milky Mist also frequent these brands, indicating potential direct competitors and shared target audiences.
Understanding traffic workload helps optimize staffing. Aligning resources with peak hours ensures efficient operations.
Milky Mist experiences peak traffic workload between 12:00 PM and 8:00 PM, with the highest activity around 7:00 PM. The lowest workload occurs between 3:00 AM and 5:00 AM. This information can be used to optimize staffing levels, ensuring sufficient resources are available during peak hours and reducing costs during off-peak times.
Consumer segment insights enable targeted marketing. Understanding gender and generational preferences optimizes campaigns and messaging.
Milky Mist's consumer base shows a higher affinity among women (Index 68) and strong affinity among Gen X (Index 190). Gen Y has an affinity index of 87, and Gen Z has an affinity index of 25. This suggests that Milky Mist appeals particularly to Gen X. The brand under-indexes with Gen Z.