Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
مهراجا is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence مهراجا performance in the Egypt and how they change over time
See what factors influence مهراجا performance in the Egypt and how they change over time
Available by subscription
Available by subscription
An analysis of مهراجا' competitors in the Egypt
An analysis of مهراجا' competitors in the Egypt
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
مهراجا's market performance in Egypt is at the 98th percentile, placing it as a leading brand in the Cafe & Restaurants industry. This indicates a strong market presence and high customer preference relative to competitors like Tayer Ya Fatayer Zamalek طاير يا فطاير الزمالك, 8 Otto, Tamara Lebanese Bistro, بهيج ملك الفوسفور العجيب, The Garden Cafe, and Gamal Sholqamy - جمال شلقامي الكبابجي, which are at the same percentile.
Customer satisfaction (CSAT) reflects customer loyalty, impacting retention and brand reputation in the competitive landscape.
مهراجا's overall CSAT is 76%, a decrease of 1.4 percentage points year-over-year. In Cairo, CSAT is 75%, a decrease of 3.1 percentage points. The dynamic CSAT data shows a fluctuation from 82.22 in April 2025 to 70.27 in June 2025, indicating potential areas for improvement in customer experience.
Average check reveals spending habits and revenue potential, aiding in pricing strategies and profitability analysis.
The overall average check for مهراجا is 595.5 EGP, a 2% decrease year-over-year. In Cairo, the average check is 590.5 EGP, with no growth. The average check dynamic data shows an increase from 512.5 EGP in April 2025 to 762.5 EGP in June 2025, indicating a potential shift in customer spending.
Outlet distribution indicates market reach and accessibility, influencing brand visibility and customer acquisition.
مهراجا has 12 outlets in Cairo, 2 in Giza, 2 in Alexandria, and 1 in South Sinai. Cairo accounts for 100% of the outlet distribution, while Giza and Alexandria each have 16.67%, and South Sinai has 8.33%. This distribution highlights Cairo as the primary market for مهراجا.
Competitor analysis identifies market rivals and their customer overlap, informing competitive strategies and differentiation efforts.
The top competitors for مهراجا, based on cross-visitation, are Starbucks (5.63%), Cilantro (5.63%), McDonald's (4.23%), and Costa Coffee (4.23%). This indicates a significant overlap in customer base, suggesting these brands offer similar value propositions or cater to the same target market.
Traffic workload patterns reveal peak operational times, informing staffing and resource allocation for optimal service delivery.
مهراجا experiences peak traffic workload between 12:00 PM and 10:00 PM, with the highest workload around 5:00 PM (60.74%). The lowest traffic workload occurs between 1:00 AM and 9:00 AM, indicating a need for optimized resource allocation based on these patterns.
Consumer segment analysis informs targeted marketing by understanding gender and generational preferences, maximizing campaign effectiveness.
مهراجا's customer base shows an over-representation of women (127 affinity index) and Gen X (186 affinity index) and an under-representation of men (91 affinity index) and Gen Y (67 affinity index). This suggests a high affinity towards مهراجا from women and Gen X, while men and Gen Y are under-indexed.