Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Merzci is in the top 17% of brands
Sample of brands in the same percentile
See what factors influence Merzci performance in the Philippines and how they change over time
See what factors influence Merzci performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of Merzci' competitors in the Philippines
An analysis of Merzci' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Merzci's Market Performance percentile is 83, which positions the brand as average/above average in the Cafe & Restaurants industry in the Philippines. This indicates a healthy market standing relative to competitors. Performance peers in the same percentile include The Brothers Unli Wings - Dila Branch, Patag View Resto and Cafe, Claire dela Fuente Grill & Seafood, Donjjang Samgyupsal, Bonifacio Branch, Katsu Sora, and Deuces Coffee.
Outlet count indicates brand reach and market penetration, reflecting growth and potential for increased revenue.
Merzci has 14 outlets in Negros Island Region, 3 in Western Visayas, and 1 in Soccsksargen. Negros Island Region accounts for the majority of Merzci's outlets, indicating a strong regional presence there.
Competitor analysis identifies key rivals, informing strategies to differentiate, attract customers, and maintain a competitive edge.
Merzci's top competitors based on customer cross-visitation are Jollibee (50%), Tytche Grill and Seafood Restaurant (25%), Alimyon Kapehan (25%), Davao Famous Restaurant (25%), and Andrew's Diner (25%). Jollibee has a significantly higher cross-visitation rate.
Understanding peak hours helps optimize staffing, manage resources, and improve customer experience during busy periods.
Merzci experiences peak traffic between 14:00 and 18:00, with the highest traffic workload around 17:00 (57.85). Traffic is minimal during late night and early morning hours.
Consumer segmentation enables targeted marketing by understanding demographics, behaviors, and preferences to enhance engagement and ROI.
Men (158 index) and Gen Y (181 index) are overrepresented among Merzci's consumers. This shows a high affinity and interest of those segments in the brand.