Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mercagán is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mercagán performance in the Colombia and how they change over time
See what factors influence Mercagán performance in the Colombia and how they change over time
Available by subscription
Available by subscription
An analysis of Mercagán' competitors in the Colombia
An analysis of Mercagán' competitors in the Colombia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mercagán, with a market performance percentile of 99, is a leading brand in Colombia's Cafe & Restaurants industry. This high percentile indicates a strong market standing relative to competitors. Performance peers within the same percentile range include Beer Station, Dame Ramen Usaquen, Hema Fogon • Bandeja Paisa, Chronos Fantasy Restaurante, Chucho, and Los Galenos Restaurante.
Customer satisfaction is vital for brand loyalty and growth, reflecting the quality of service and products.
Mercagán's overall customer satisfaction (CSAT) is 77%, a 6.6 percentage point increase year-over-year, indicating improved customer experience. The RAP Gran Santander region shows a CSAT of 76% with a 3.8 percentage point increase, suggesting regional strengths. CSAT peaked in May 2025 before decreasing in June.
Average check reflects customer spending habits and revenue potential, critical for profitability analysis.
Mercagán's overall average check is 63.2K COP, a 2.2% decrease year-over-year, suggesting potential revenue challenges. RAP Gran Santander has an average check of 66.7K COP, while RAP (Especial) Central has 47.7K COP. The average check value decreased in May 2025, then increased in June.
Number of outlets indicates brand's market presence and expansion strategy within the industry.
Mercagán has 10 outlets. RAP Gran Santander has 9 outlets, indicating a strong regional presence, while RAP (Especial) Central has 1 outlet. This distribution highlights the brand's concentration in specific regions.
Identifying competitors helps in understanding the competitive landscape and refining marketing strategies.
Mercagán's top competitors based on customer cross-visitation include La Gloriosa Hamburguesería | Cabecera (7.89%), Juan Valdez Café (5.26%), Andrés (5.26%), Republicano Restaurant (5.26%), and Crepes & Waffles (5.26%). These brands attract a portion of Mercagán's customer base, indicating shared customer preferences.
Understanding traffic workload helps optimize staffing and resources to meet customer demand efficiently.
Mercagán experiences peak traffic workload between 12:00 and 14:00, reaching its highest point at 64.31%. Traffic starts increasing at 8:00, peaks in the early afternoon, and decreases significantly after 21:00. This pattern indicates lunchtime and early afternoon are the busiest times.
Understanding consumer demographics enables targeted marketing and tailored service offerings to specific groups.
Women are overrepresented among Mercagán's consumers (affinity index of 104), while men are slightly underrepresented (affinity index of 98). Gen X shows a high affinity (142), while Gen Y also over-indexes (108), suggesting these generations are strongly represented among Mercagán's customer base.