Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Lithuania and how they change over time
See what factors influence McDonald's performance in the Lithuania and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Lithuania
An analysis of McDonald's' competitors in the Lithuania
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Lithuania is a leading brand with a 99th percentile Market Performance. This indicates a strong market standing relative to competitors like Čili Pizza, Hesburger, Etno Dvaras, Grill London, Salsa duo-bistro and Dodo Pizza who are within the same percentile.
Customer Satisfaction (CSAT) measures how happy customers are with a brand, directly impacting loyalty and business growth.
McDonald's overall CSAT in Lithuania is 41%, a decrease of 2.3pp year-over-year. Klaipeda County shows the highest CSAT at 52% with a 23.8pp increase, while Kaunas County has the lowest at 27% with a decrease of 11.6pp. Recent months show a CSAT decline from 42.88% in April to 36.61% in June.
Average Check indicates how much customers spend per visit, reflecting pricing strategy and customer spending habits.
The overall Average Check for McDonald's in Lithuania is 10.3 EUR, a 2.1% increase year-over-year. Marijampole County has the highest Average Check at 12.8 EUR. The average check increased from 9.96 EUR in April to 10.67 EUR in June.
Number of Outlets indicates brand's presence, reflecting market coverage and accessibility for customers.
McDonald's has the most outlets in Vilnius County (10), followed by Kaunas County (4). Klaipeda and Siauliai County each have 2 and 1 outlets, respectively. Marijampole County has 1 outlet.
Understanding competitors helps a brand refine strategies and identify opportunities to gain market share.
The top competitors for McDonald's in Lithuania, based on cross-visitation, are Hesburger (11.01%), Grill London (5.62%), Etno Dvaras (4.94%), Čili Pizza (4.72%), and Jammi (4.27%).
Traffic Workload reveals peak hours, allowing for staffing and resource optimization to meet customer demand.
McDonald's in Lithuania experiences peak traffic workload between 11 AM and 8 PM, with the highest workload at 2 PM (70.85%) and 3 PM (70.90%). Traffic is lowest between 3 AM and 5 AM.
Analyzing consumer segments informs targeted marketing and positioning strategies by understanding audience affinities.
McDonald's consumer base in Lithuania shows a higher affinity for women (74%) and men (117%). Gen Z (130%) shows the highest affinity, followed by Gen Y (107%) and Gen X (87%).