Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Fiji and how they change over time
See what factors influence McDonald's performance in the Fiji and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Fiji
An analysis of McDonald's' competitors in the Fiji
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference through the brand's share of foot traffic within the cafe & restaurant industry.
McDonald's holds a leading position in Fiji's cafe & restaurant industry with a market performance percentile of 99. This indicates a dominant share of customer traffic compared to competitors like The Coffee Hub, Corner Cafe Fiji, The Beach Club Wailoaloa, and Bonefish Seafood Restaurant, who also hold a position of 99.
Customer satisfaction (CSAT) is a crucial metric reflecting customer happiness, impacting loyalty, and revenue, thus guiding improvements in service and offerings.
McDonald's overall customer satisfaction in Fiji is 48%, a decrease of 8 percentage points year-over-year. Satisfaction varies by region, with the Western region at 57% (down 9.5pp) and the Central region at 43% (down 0.2pp). This suggests declining customer sentiment, especially in the Western region.
Outlet count indicates brand presence and market coverage, crucial for assessing accessibility and potential market share for McDonald's in Fiji.
McDonald's has 5 outlets in Fiji: 3 in the Central region and 2 in the Western region. This distribution provides insight into the brand's geographical focus and accessibility within the country.
Identifying key competitors reveals direct market rivals, enabling strategic benchmarking, and understanding competitive landscape for McDonald's in Fiji.
McDonald's in Fiji sees cross-visitation from customers who also frequent Burger King (13.33%), The Coffee Hub (13.33%), DMC Fiji - Nokonoko (13.33%), Bulaccino Café (10%), and Vasaqa Fiji (10%). This indicates shared customer bases and potential areas of competition.
Traffic workload distribution highlights peak operational hours, aiding resource allocation, staffing optimization, and service efficiency at McDonald's.
Traffic workload at McDonald's in Fiji peaks between 12:00 PM and 8:00 PM, with the highest workload around 8:00 PM (64.2). The lowest traffic is between 2:00 AM and 5:00 AM. Resource allocation should align with these peak hours to optimize service.
Analyzing consumer segments by gender and generation enables targeted marketing, refined product offerings, and improved customer engagement for McDonald's.
McDonald's customers in Fiji show a higher affinity among men (index 124) compared to women (index 63). The brand is also more appealing to Gen Y (index 135) compared to Gen X (index 94). This suggests marketing strategies could focus on these key demographics.