Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Denmark and how they change over time
See what factors influence McDonald's performance in the Denmark and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Denmark
An analysis of McDonald's' competitors in the Denmark
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Denmark holds a leading market position with a 99th percentile. This indicates a substantial competitive advantage, attracting significantly more customers than peers like Burger King, Sunset Boulevard, Asia Restaurant, Gasoline Grill, Zócalo - Fresh Happy Mex, and Restaurant Flammen.
Customer Satisfaction (CSAT) reflects customers' happiness, impacting loyalty, repurchases, and brand advocacy, all crucial for sustainable business growth.
McDonald's Denmark has an overall CSAT of 49%, a decrease of 4.1 percentage points year-over-year. Region Zealand shows the highest CSAT (56%), while the Capital Region of Denmark shows the lowest (42%). This decrease indicates declining customer contentment, requiring targeted improvements in service or offerings.
Average Check reveals how much customers spend per visit, crucial for revenue optimization. It reflects pricing strategy and customers' purchasing behavior.
The overall average check for McDonald's in Denmark is 138.5 DKK, up 4.6% year-over-year. The North Denmark Region has the highest average check (184.5 DKK). This increase signifies higher spending per customer, potentially due to price adjustments or increased order sizes.
Number of Outlets indicates market reach and brand presence, affecting convenience and accessibility for customers, directly impacting revenue potential.
McDonald's has a varying number of outlets across Denmark, with the Capital Region of Denmark having the most (34). Central Denmark Region has 27 outlets, Region of Southern Denmark has 24, Region Zealand has 16, and North Denmark Region has 11. This distribution shows regional investment concentration.
Competitor analysis identifies key rivals and their market share, informing strategies to maintain competitive edge and capture greater market share.
McDonald's in Denmark sees Burger King (11.79%) and Sunset Boulevard (7.99%) as its main competitors based on cross-visitation. Bone's (3.26%), Restaurant Flammen (2.86%), and Carl's Jr. (1.80%) have a considerably lower cross-visitation. This indicates that Burger King and Sunset Boulevard attract a notable portion of McDonald's customers.
Traffic Workload highlights peak hours, enabling optimal staffing, inventory, and marketing for maximum efficiency and customer satisfaction.
McDonald's in Denmark experiences peak traffic between 17:00 and 18:00 (70.80%), with a consistent high workload from 11:00 to 21:00. Traffic is lowest between 0:00 and 6:00. This shows when the restaurant is busiest, allowing for resource optimization during these peak times.
Understanding consumer segments (gender, generation) enables tailoring marketing, products, and messaging for better engagement and higher ROI.
McDonald's Denmark customer base shows that Women are over-represented (affinity index 79), while Men are heavily over-represented (affinity index 111). Gen X and Gen Y show affinity indexes of 112 and 92, respectively, while Gen Z has affinity index 98. Gen X is the most engaged generational segment, requiring specific marketing approaches.