Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Maxim's is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Maxim's performance in the China and how they change over time
See what factors influence Maxim's performance in the China and how they change over time
Available by subscription
Available by subscription
An analysis of Maxim's' competitors in the China
An analysis of Maxim's' competitors in the China
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Maxim's has a market performance percentile of 98 in China's Cafe & Restaurants industry, indicating a leading position. This high percentile demonstrates strong market presence and customer preference relative to its peers. Performance peers in a similar range include Sugar Factory Cafe, The Hunter, Above & Beyond, Yung Kee Restaurant, Kai Kee Noodles, and Maidoll Mirage, all at percentile 98.
Outlet count reflects market reach and expansion. Monitoring this metric shows brand growth and investment in physical locations.
Maxim's has 2 outlets in Guangdong Province. This indicates a concentrated presence in this region. No growth value provided.
Competitor analysis reveals the competitive landscape. Understanding top competitors helps refine marketing and customer acquisition strategies.
McDonald's is the top competitor for Maxim's, with 17.95% cross-visitation. Other competitors include 大家樂 (7.69%), Khao San, Wing Wo Seafood Restaurant, and Australia Dairy Company (each at 5.13%).
Traffic workload distribution shows peak hours. Analyzing this data informs staffing and resource allocation for optimal service efficiency.
Maxim's experiences peak traffic workload between 12:00 and 13:00 (62.13% and 63.25% respectively), with significant activity from 7:00 to 19:00. There is very low traffic between 22:00 and 5:00.
Understanding consumer segments ensures targeted marketing. Insights into gender and generation mix inform tailored campaigns and product development.
Maxim's has a high affinity with women (83%), suggesting strong engagement from this segment, while men are overrepresented (109%). Gen X (114%) and Gen Y (109%) also show high affinity, while Gen Z is slightly under-indexed (97%).