Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Masaya is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Masaya performance in the Japan and how they change over time
See what factors influence Masaya performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Masaya' competitors in the Japan
An analysis of Masaya' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Masaya's MARKET PERFORMANCE is at the 97th percentile, indicating a leading position in the Cafe & Restaurants industry in Japan. This means Masaya captures more foot traffic compared to most competitors. Performance peers in the same range include 和牛焼肉 肉八 天満店, 八食市場寿司, Sushi no Wa Asakusa Tawaramachi, Kagizen Yoshifusa, Mentetsu, and Tontaro.
Customer satisfaction reflects brand perception and loyalty. High CSAT scores correlate with repeat business and positive word-of-mouth referrals.
Masaya's overall customer satisfaction (CSAT) is 79%, a 15.5 percentage point increase year-over-year. This indicates a significant improvement in customer perception. In Hyogo Prefecture, the CSAT is 78%, with a 15 percentage point growth. This suggests customers are more satisfied with Masaya compared to last year.
Average check measures customer spending per visit. Monitoring this KPI helps optimize pricing strategies and identify upselling opportunities.
Masaya's overall average check is 3.4K JPY, up 8.3% year-over-year, indicating customers are spending more per visit. In Hyogo Prefecture, the average check is also 3.4K JPY. This suggests a positive trend in revenue per customer.
Outlet count indicates brand reach and expansion. Tracking outlet distribution informs geographic strategy and market penetration efforts.
Masaya has 16 outlets in Hyogo Prefecture and 2 in Osaka Prefecture. The concentration in Hyogo suggests a strong regional presence, while Osaka represents potential for further expansion.
Competitor analysis helps identify market threats and opportunities. Understanding competitor performance informs strategic differentiation and positioning.
Masaya's top competitors based on cross-visitation are McDonald's (17.24%), Gyoza no Ohsho (13.79%), Matsuya (13.79%), Marugame Seimen (10.34%), and Yoshinoya (6.90%). This reveals customers who visit Masaya also frequent these brands.
Traffic workload analysis shows peak hours. It helps optimize staffing, manage resources, and improve customer experience during busy periods.
Masaya's peak traffic workload occurs between 18:00 and 20:00, with highest traffic at 19:00 (66.39%). Low traffic is observed between 03:00 and 11:00. Resource allocation should align with these patterns.
Consumer segments highlight key demographic groups. Understanding consumer preferences allows for targeted marketing and product development strategies.
Masaya's customer base shows that Women are at 42% and Men at 134%. Gen X has an affinity index of 202, Gen Y 31, and Gen Z 121. This indicates that Gen X is highly represented in Masaya's customer base, while Gen Y is underrepresented.