Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Martinucci Laboratory is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Martinucci Laboratory performance in the Italy and how they change over time
See what factors influence Martinucci Laboratory performance in the Italy and how they change over time
Available by subscription
Available by subscription
An analysis of Martinucci Laboratory' competitors in the Italy
An analysis of Martinucci Laboratory' competitors in the Italy
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Martinucci Laboratory has a MARKET PERFORMANCE percentile of 99 in Italy's Cafe & Restaurants industry, indicating a leading market position. This means it outperforms most competitors in foot traffic. Performance peers in a similar range include: Rooster Cafe Firenze, Amici Pizza & Burger, L'Antica Pizzeria Da Michele Viareggio, Trapizzino, Terrazza Sommariva, Achille Al Pantheon di Habana.
Customer satisfaction (CSAT) reflects how happy customers are, influencing loyalty and repeat business. It's crucial for spotting issues and boosting brand image.
Martinucci Laboratory's overall CSAT is 63%, a decrease of 6.1 percentage points year-over-year. Apulia shows 63% satisfaction, Lazio 50%, and Lombardy 43%. The CSAT trend from April to June 2025 shows fluctuations, peaking in May before declining, indicating potential areas for service improvement particularly in Lazio and Lombardy.
Average check reveals spending habits, guiding menu and pricing. It's key for revenue optimization and understanding customer economic behavior.
The overall average check for Martinucci Laboratory is 7 EUR, a 20.5% decrease year-over-year. Apulia has an average check of 7.2 EUR. Average check fluctuated from April (9.29 EUR) to June (6.18 EUR) 2025. Decreasing average check may indicate changes in customer spending habits or promotional impacts.
Outlet count indicates brand reach, impacting market penetration and revenue potential. It's vital for expansion strategies and market coverage analysis.
Martinucci Laboratory has 21 outlets in Apulia, 1 in Lombardy, and 1 in Lazio. The distribution of outlets heavily favors Apulia, suggesting a strategic focus or historical presence in that region.
Analyzing competitors helps refine strategy, identify opportunities, and stay ahead. Knowing who customers also visit highlights key market rivals.
Martinucci Laboratory's customers also visit McDonald's (5.86%), Autogrill (3.95%), Mastro Ciccio (1.61%), and Ristorante Antò - Cucina e Sapori Tipici (1.61%). This cross-visitation data indicates competition from both fast-food chains and local restaurants.
Traffic workload identifies peak hours, aiding staffing and resource allocation. Understanding customer flow optimizes service and maximizes revenue.
Martinucci Laboratory experiences peak traffic between 17:00 and 18:00 (51.52% and 50.76% workload respectively), with high traffic from 15:00 to 21:00. The lowest traffic occurs between 1:00 and 5:00. Staffing should be adjusted to match these peaks.
Understanding consumer segments allows for targeted marketing. Affinity helps tailor products and messages to resonate with specific demographics.
Martinucci Laboratory's customer base shows a higher affinity towards women (101) and Gen X (118), suggesting that these segments are overrepresented compared to the average consumer. Gen Z affinity is lower (49).