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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Marisa is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Marisa performance in the Mexico and how they change over time
See what factors influence Marisa performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Marisa' competitors in the Mexico
An analysis of Marisa' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance is brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Marisa's MARKET PERFORMANCE is at the 98th percentile, indicating a leading position. This signifies strong customer preference, placing it in the top 2% of Cafe & Restaurants brands in Mexico. Competitors such as Don Pancho Toluca. Sucursal Centro, El Tilingo Lingo, Sumo Buffet Tlalpan, Hamburguesas Charls, Incredible Pizza and Lulá are at the same percentile.
CSAT reflects customer happiness. Increased satisfaction can lead to loyalty, positive reviews, and ultimately, higher revenue.
Marisa's overall customer satisfaction (CSAT) is 61%, up by 4.3 percentage points year-over-year, showing improved customer sentiment. CSAT in Jalisco is 64%, with a growth of 12.3 percentage points. The CSAT trend shows a slight increase from April to May and June 2025.
Outlet count indicates market reach. Growth signifies expansion and potential revenue increase, while decline may warrant review.
Marisa has 35 outlets in Jalisco and 4 in Guanajuato. Jalisco accounts for 100% of the bar fill percentage, while Guanajuato accounts for 11.43%.
Understanding competitors allows for strategic positioning and identifying opportunities to differentiate and gain market share.
Marisa's top competitors, based on cross-visitation from its customers, are Carl's Jr. (8.82%), Mariscos el Atoron (5.88%), Domino's Pizza (5.88%), Okuma Sushi (5.88%), and La Casa del Waffle (5.88%). This identifies key brands frequented by Marisa's customer base.
Traffic workload shows peak hours, enabling staff optimization, targeted promotions, and better customer service during busy times.
Marisa experiences peak traffic workload between 17:00 and 18:00, reaching approximately 64.94. There is also significant traffic from 11:00 to 16:00. Minimal traffic is observed between 0:00 and 7:00.
Consumer segment analysis informs targeted marketing and positioning strategies, optimizing engagement by aligning with specific demographics.
Women show a high affinity (136 index) for Marisa, with 35.90 delta. Men are under-indexed (76 index), with -24.07 delta. Gen Y exhibits high affinity (176 index), with 75.61 delta.