Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Maria Pitanga is in the top 22% of brands
Sample of brands in the same percentile
See what factors influence Maria Pitanga performance in the Portugal and how they change over time
See what factors influence Maria Pitanga performance in the Portugal and how they change over time
Available by subscription
Available by subscription
An analysis of Maria Pitanga' competitors in the Portugal
An analysis of Maria Pitanga' competitors in the Portugal
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Maria Pitanga's Market Performance is at the 78th percentile, positioning it as an average/above average performer. This indicates moderate competitive strength within Portugal's Cafe & Restaurants industry. Performance peers in the same range include Nikki Loves Sushi, Aurora SteakHouse, Marinhas, Juicy sushi e grelhados Restaurante, Arco Bistro, Tasca das 3 Marias. The brand's market performance decreased by 12% year-over-year.
Number of Outlets signifies market reach, impacting brand accessibility and revenue potential, revealing expansion and customer convenience.
Maria Pitanga has 2 outlets in Lisbon and 1 in Faro. This indicates a presence in key Portuguese cities, with a stronger footprint in Lisbon. Expansion efforts could focus on increasing outlet density in existing markets or entering new regions.
Competitor analysis reveals market dynamics, guiding strategic positioning and differentiation to attract and retain customers, crucial for staying competitive.
Maria Pitanga's top competitors based on customer cross-visitation include McDonald's (25%), António Padeiro (12.5%), Restaurante Chuva (12.5%), Ataska n'Areia (12.5%), and Pastelaria Eirôgo (12.5%). This suggests that Maria Pitanga's customers also frequent fast-food chains and local bakeries/restaurants.
Traffic Workload helps optimize staffing, resource allocation, and marketing efforts based on peak hours, improving efficiency and customer satisfaction.
Maria Pitanga experiences peak traffic between 4 PM and 6 PM, with the highest workload at 5 PM (72.29%). There is no traffic from midnight to 11 AM. The brand needs to focus on staffing and resources during peak hours to ensure smooth operations and customer satisfaction.
Consumer segments help tailor marketing, improving engagement and ROI by understanding demographics like gender and generation (Gen X, Gen Y).
Women show high affinity (Index = 124) for Maria Pitanga, indicating higher-than-average engagement. Men are underrepresented (Index = 84). Gen Y also show high affinity (Index = 158) , while Gen X are underrepresented (Index = 62). Marketing should target female and Gen Y customers.