Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mailo's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mailo's performance in the Greece and how they change over time
See what factors influence Mailo's performance in the Greece and how they change over time
Available by subscription
Available by subscription
An analysis of Mailo's' competitors in the Greece
An analysis of Mailo's' competitors in the Greece
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mailo's, with a market performance of 99, is a leading brand. This percentile shows Mailo's holds a leading position relative to competitors like IOS CLUB - SUNSET DINING BAR, Κυρ Αρίστος, Bairaktaris, Tartufo Cucina Italiana, Apollo Greek Cuisine, and La Petite Two Taverne Windmills, all positioned at the 99th percentile.
Customer satisfaction (CSAT) reflects customer happiness, directly impacting loyalty, brand perception, and revenue. A high CSAT indicates strong performance.
Mailo's overall CSAT is 60%, a decrease of 15.3 percentage points year-over-year. CSAT varies by location: Attica (63%), Macedonia and Thrace (43%), and Thessaly and Central Greece (17%). This decrease, especially in Thessaly and Central Greece, indicates a need to address customer concerns to improve satisfaction.
Average check reflects spending per transaction, indicating pricing strategy effectiveness and customer willingness to spend at Mailo's.
Mailo's average check is 8.5 EUR, down 4.7% year-over-year. Average check varies by location: Macedonia and Thrace (10.2 EUR), and Attica (8.1 EUR). This decrease suggests a potential need to re-evaluate pricing or promotional strategies.
Number of outlets indicates brand reach and expansion. A higher number can suggest greater market penetration and brand visibility.
Mailo's has 21 outlets in Attica, 3 in Macedonia and Thrace, 2 in Epirus and Western Macedonia, 1 in Thessaly and Central Greece, and 1 in Peloponnese, Western Greece and the Ionian. Attica represents the largest concentration of Mailo's outlets.
Identifying top competitors and cross-visitation patterns helps to understand the competitive landscape and customer preferences.
Mailo's top competitors, based on cross-visitation, are McDonald's (7.95%), Overoll Croissanterie Aigaleo (6.25%), Bread Factory (3.98%), everest (3.98%), and Πιάτσα Καλαμάκι (3.98%). McDonald's has the highest cross-visitation rate.
Understanding traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to meet customer demand.
Mailo's traffic workload peaks between 14:00 and 21:00, reaching a high of 53.99 at 21:00. Traffic is minimal from 0:00 to 11:00, indicating the need for optimized operations during peak hours.
Analyzing consumer segments by gender and generation informs targeted marketing, product positioning, and overall business strategy.
Mailo's customer base shows a high affinity with Women (96), and the following generations: Gen Y (122) and Gen Z (170). The Affinity Index for Gen X is (59), showing under-representation of the segment.