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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Madlen is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Madlen performance in the Kazakhstan and how they change over time
See what factors influence Madlen performance in the Kazakhstan and how they change over time
Available by subscription
Available by subscription
An analysis of Madlen' competitors in the Kazakhstan
An analysis of Madlen' competitors in the Kazakhstan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's strength and customer preference in the industry, showing competitive standing and traffic share.
Madlen ranks in the top 3% (97th percentile) in Kazakhstan's Cafe & Restaurants industry, a leading position. This high percentile means Madlen has a large share of customer traffic. Performance peers in the same range include Nuala, U Afanasicha, Yakuza Sushi & Wok, Booblik, CrepeCafe, and Koktem, suggesting similar market traction.
Outlet count indicates brand reach and expansion. Tracking outlet distribution aids in assessing market penetration and growth opportunities.
Madlen has 1 outlet in Shymkent, Kazakhstan. This indicates a concentrated presence in this region. Further growth in outlet numbers will expand brand reach, but there is no information about growth Value or type.
Competitor analysis highlights key rivals and customer preferences. Understanding co-visitation patterns informs competitive strategies and market positioning.
Madlen's top competitors based on customer co-visitation are Kamshat (33.33%), LC Lavash Center (16.67%), Kofeynya Koritsa (16.67%), PROCOFFEE (16.67%), and Starbucks (16.67%). High cross-visitation with Kamshat suggests it's a primary alternative for Madlen's customers.
Traffic workload by hours reveals peak operational times. Analyzing this informs staffing, resource allocation, and promotional timing for efficiency.
Madlen experiences peak traffic workload between 11:00 AM and 8:00 PM, reaching a high of 60.32 around 6:00 PM. The lowest traffic is between midnight and 7:00 AM. Staffing should align with these peak hours to optimize customer service.
Consumer segment analysis guides targeted marketing. Understanding gender and generation affinity helps tailor campaigns for optimal engagement and ROI.
Madlen's customer base shows a high affinity towards women, with an affinity index of 108.00, indicating they are over-represented, and men at 95.00. The Gen X segment has an affinity index of 339.00, indicating very strong affinity compared to average.