Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Los De Pescado is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Los De Pescado performance in the Mexico and how they change over time
See what factors influence Los De Pescado performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Los De Pescado' competitors in the Mexico
An analysis of Los De Pescado' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's share of foot traffic, reflecting its competitive strength and customer preference.
Los De Pescado has a market performance percentile of 98, indicating a leading position in the Cafe & Restaurants industry in Mexico. This percentile places it in the top 2% of brands, demonstrating strong market presence and customer preference relative to its competitors like Cervecería Averno, Rute El Castillo del Pozole, Atarashi 33, Pancho Maiz, SUSHI BaRa GRILL, and Chilaquiles Adelita Leon.
Customer satisfaction reflects brand perception and loyalty, influencing repeat business and positive word-of-mouth referrals.
Los De Pescado demonstrates strong customer satisfaction with an overall CSAT of 87%, a 14.3 percentage point increase year-over-year. Quintana Roo shows high satisfaction (94%), while Jalisco lags (68%). The CSAT trend increased from approximately 86.73% in April-May 2025 to 94.44% in June 2025. This indicates improvements in customer experience during the period.
Average check indicates customer spending per visit, reflecting menu pricing, order size, and overall revenue generation.
The overall average check for Los De Pescado is 194.7 MXN, a 12.4% decrease year-over-year. Quintana Roo has an average check of 203.1 MXN. The average check has increased from 193.75 MXN in April 2025 to 225 MXN by May-June. Despite the overall decrease compared to last year, there's a month-over-month growth during the reporting period.
Number of outlets shows brand reach and market penetration, impacting accessibility and overall revenue potential.
Los De Pescado has a presence in multiple states within Mexico. Quintana Roo has the highest number of outlets (6), followed by Michoacán (2). Jalisco, Yucatán, and Querétaro each have one outlet. This distribution indicates a strong presence in Quintana Roo with opportunities for expansion in other regions.
Competitor analysis reveals competitive landscape and brand positioning, enabling strategic adjustments for market share and differentiation.
The top competitors for Los De Pescado, based on customer cross-visitation, are La Palapita and McDonald's (both at 8.57%), followed by Tacos de Cochinita Rubens, La Patrona Cocina Urbana Mercado 28, and Costelao (all at 5.71%). This indicates that customers who visit Los De Pescado also frequent these establishments.
Traffic workload analysis reveals peak hours and customer flow, informing staffing, marketing, and operational efficiency.
Los De Pescado experiences peak traffic workload between 12:00 PM and 3:00 PM, with the highest workload occurring at 2:00 PM (70.32%). Traffic is minimal during early morning and late-night hours. This workload distribution informs staffing and operational strategies.
Understanding consumer segments by gender and generation informs targeted marketing, enhancing relevance and engagement.
Consumers of Los De Pescado are skewed towards women (affinity index of 61) and show high affinity for Gen Y (affinity index of 176). This suggests women are overrepresented and men underrepresented as consumers relative to average. Gen Y consumers have high affinity. Understanding these skews helps tailor marketing messages to most relevant segments.