Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Little Mermaid is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Little Mermaid performance in the Japan and how they change over time
See what factors influence Little Mermaid performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Little Mermaid' competitors in the Japan
An analysis of Little Mermaid' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Little Mermaid holds a leading market performance percentile of 98 in the Cafe & Restaurants industry in Japan. This indicates a strong market presence compared to competitors. Performance peers in the same percentile range include ご馳走屋, 大衆酒場 とんぼ 広島立町店, ゐざさ, Indian Nepali restaurant LUMBINI, ビストロ/ビアガーデン｜Franky Hotel(クラフトビール/タコス/ナチュラルワイン/シーシャ)ルーフトップバー, and サイラ.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, impacting loyalty and repeat business.
Little Mermaid's overall customer satisfaction is 83%, a 3.3 percentage point increase year-over-year. Hyogo Prefecture shows a high CSAT of 100%, while Okinawa Prefecture has a lower CSAT of 55%. Customer satisfaction increased between April and June 2025.
Number of outlets indicates brand reach and market penetration, essential for growth assessment.
Little Mermaid has a distribution of outlets across Japan, with Hiroshima Prefecture having the most outlets at 6. Kanagawa and Hyogo Prefectures each have 5 outlets.
Competitor analysis helps identify key rivals and customer overlap, informing competitive strategies.
The top competitors for Little Mermaid, based on cross-visitation, are Saizeriya (10%), McDonald's (7.5%), Starbucks (7.5%), Toyotsune (5%), and ケンタッキ フライドチキン (5%).
Analyzing traffic workload by hour helps optimize staffing and resource allocation based on customer traffic patterns.
Little Mermaid experiences peak traffic between 9 AM and 6 PM, with the highest traffic workload around 11 AM and 12 PM, and minimal traffic from 10 PM to 6 AM.
Understanding consumer segments helps tailor marketing efforts to specific demographics, improving engagement and ROI.
Women are under-indexed (39) compared to the average customer, while Men are over-indexed(135). Gen X is highly over-indexed(202) and Gen Z are over-indexed (181) among Little Mermaid's consumers in Japan, suggesting high affinity.