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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KR Bakes is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KR Bakes performance in the India and how they change over time
See what factors influence KR Bakes performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of KR Bakes' competitors in the India
An analysis of KR Bakes' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
KR Bakes holds a leading market performance with a percentile of 99 in the Cafe & Restaurants industry in India. This means KR Bakes attracts more customers compared to most competitors. Performance peers within the same range include Bharathiya, Bricks Restaurant and Bakers, Vishal Sandwich, Leon's Burgers & Wings - Sainikpuri, Ethan's Apple - Food Court, and Turning Point Banquets & Resorts.
Customer satisfaction (CSAT) reflects customer happiness, loyalty and helps retain customers, improve brand reputation, and drive business growth.
KR Bakes' overall customer satisfaction is at 62%, a decrease of 1.5 percentage points year-over-year. Tamil Nadu shows a higher CSAT at 64% with a 2.2pp increase, while Kerala has a CSAT of 62% with a decrease of 2pp. There is volatility in monthly CSAT scores, suggesting that Tamil Nadu's customers are more satisfied than Kerala's, compared to the previous year.
Average check indicates how much customers spend per visit, revealing pricing strategy effectiveness and customer spending habits.
The overall average check for KR Bakes is 282.5 INR, a decrease of 17.5% year-over-year. Kerala has a higher average check of 302.7 INR, while Tamil Nadu's average check is 125 INR. The average check experienced volatility throughout the observed months. This suggests a need to investigate the factors driving the significant difference in average spending between the two states.
Number of outlets indicates brand reach and market penetration. This shows the physical presence and potential customer access.
KR Bakes has 35 outlets in Kerala and 9 outlets in Tamil Nadu. This indicates a stronger presence in Kerala compared to Tamil Nadu, suggesting a potential for expansion in Tamil Nadu.
Identifying competitors helps to understand market dynamics, benchmark performance, and refine competitive strategies.
The top competitors for KR Bakes, based on customer cross-visitation, are ikkal Restaurant (3.98%), KFC (3.48%), Adyar Ananda Bhavan - A2B (3.48%), Farsa Restaurant (3.48%), and Nahdi Kuzhimandhi (2.49%). This shows which brands customers also visit, informing competitive positioning.
Understanding traffic patterns helps optimize staffing, manage resources, and improve customer experience during peak hours.
Traffic workload for KR Bakes peaks between 17:00 and 19:00 hours, with the highest workload at 18:00 (79.01%). The lowest traffic is from 0:00 to 5:00. This indicates the busiest and quietest times of day, useful for optimizing operations.
Analyzing consumer segments helps tailor marketing strategies to different groups, improving engagement and effectiveness.
Women (62%) are overrepresented, while Men (111%) are also overrepresented. Among generations, Gen X (98%) is slightly underrepresented, Gen Y (100%) shows an average affinity, and Gen Z (75%) is underrepresented. All consumers show less affinity than the average consumer. It indicates the brand may need to adjust its appeal to better resonate with underrepresented segments.