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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the North Macedonia and how they change over time
See what factors influence KFC performance in the North Macedonia and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the North Macedonia
An analysis of KFC' competitors in the North Macedonia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC's market performance is at the 98th percentile, which characterizes it as a leading brand. This shows a strong market standing relative to competitors like Dalga, Restaurant ANA MARIJA, Prova Pizzeria, Leonardo Pizza, Utarna Terrace, and BBQ Pčela (Bee), which share a similar percentile.
Outlet count indicates market reach. Tracking this KPI helps assess expansion progress and identify areas for growth or consolidation.
KFC has 3 outlets in Скопски СР and 1 outlet in Полошки СР in North Macedonia. Скопски СР accounts for 100% bar fill percentage, while Полошки СР constitutes 33.33%, showing uneven distribution.
Competitive analysis identifies key rivals. Tracking visitation patterns allows brands to understand market dynamics and refine their strategies.
Top competitors based on cross-visitation are Zlatno Bure Kuckovo (9.09%), Restaurant „Skopski merak“ (6.06%), Burger King (6.06%), Малешевски мерак (6.06%), and Skara Leskovac (6.06%). This data shows which other restaurants KFC customers also frequent.
Traffic workload analysis helps optimize staffing and resource allocation. This ensures efficient operations during peak hours and minimizes downtime.
KFC's traffic workload peaks between 11 AM and 8 PM, with the highest traffic around 6 PM (59.66%). Traffic is minimal between midnight and 9 AM, indicating when to adjust staffing levels.
Consumer segment analysis enables targeted marketing. Tailoring strategies to specific demographics maximizes engagement and improves ROI.
Women exhibit a 99% affinity and Men exhibit a 100% affinity. Gen X consumers demonstrate a very high affinity (361%). This suggests that Gen X consumers are significantly overrepresented among KFC's customers.