Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the North Macedonia and how they change over time
See what factors influence Burger King performance in the North Macedonia and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the North Macedonia
An analysis of Burger King' competitors in the North Macedonia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's Market Performance is at the 97th percentile, indicating a leading position in the Cafe & Restaurants industry in North Macedonia. This signifies a high degree of customer preference relative to its competitors. Performance peers within a similar range include Stazione, Restaurant Sofra Veljanov, Green Hill Skopje, Slatkarnica „Ohrid“, Pizza-restaurant Enjoy, and LaPizzeria.
Customer Satisfaction (CSAT) reflects how pleased customers are, impacting loyalty and brand reputation, thus driving long-term success.
Burger King's overall CSAT in North Macedonia is 21%, with a significant year-over-year decrease of 8.5 percentage points. CSAT in the Скопски СР region is 22%, reflecting a decline of 17.1 percentage points. This decline indicates a need to improve customer experience.
Number of Outlets indicates brand reach and market presence, vital for growth and customer accessibility.
Burger King has 2 outlets in the Скопски СР region of North Macedonia. There is no information regarding the change in outlets.
Competitor analysis reveals key rivals and customer preferences, guiding strategies for competitive advantage and market positioning.
The top competitors for Burger King in North Macedonia, based on cross-visitation, are Amigos (15.38%), Breadway Taste Gallery (11.54%), Matto Napoletano (11.54%), KFC (7.69%), and M House 2 (7.69%). This indicates customer overlap and potential competitive pressures.
Traffic Workload reveals peak hours, enabling optimal staffing and resource allocation to enhance customer service.
Burger King's peak traffic workload in North Macedonia occurs between 10:00 AM and 8:00 PM, with the highest workload observed at 2:00 PM (61.05%). Traffic is minimal between midnight and 7:00 AM.
Understanding consumer segments by Gender and Generation guides targeted marketing, improving engagement and ROI.
The data indicates that Burger King customers in North Macedonia have a higher affinity towards Men (128 Index) relative to the average consumer. Women are underrepresented (41 Index). Gen Y shows a very high affinity (182 Index) indicating the segment has high interest.