Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Sri Lanka and how they change over time
See what factors influence KFC performance in the Sri Lanka and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Sri Lanka
An analysis of KFC' competitors in the Sri Lanka
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Sri Lanka holds a leading position with a percentile of 99, placing it in the top 1% of brands. This high percentile indicates strong market dominance relative to competitors like Salem RR Biriyani Jaffna, Domino's Pizza, Barista, Dindigul Thalappakatti Restaurant, Adyar Ananda Bhavan Sri Lanka and Street Burger.
Customer satisfaction is crucial for brand loyalty and growth. It reflects how well the brand meets customer expectations, impacting repeat business.
KFC's overall customer satisfaction (CSAT) in Sri Lanka is 49%, up by 4.8 percentage points year-over-year. The North Central Province shows the highest CSAT at 89%, with a significant increase of 60.3pp. Southern and Central Provinces exhibit lower CSAT scores with negative growth.
Average check reveals customer spending habits, reflecting pricing strategy effectiveness and customer perception of value.
The overall average check for KFC in Sri Lanka is 2.8K LKR, down by 1.3% year-over-year. Central and North Central Provinces have the highest average check at 3.1K LKR. This indicates a slight decrease in customer spending compared to the previous year.
Outlet count signifies brand reach and accessibility, directly affecting market coverage and potential customer base.
KFC has 43 outlets in the Western Province, dominating its presence in Sri Lanka. Central and Southern Provinces each have 6 outlets. This distribution highlights a concentration of KFC locations in the Western Province.
Identifying top competitors helps refine strategies by understanding customer choices and competitive landscape, for gaining the edge.
Pizza Hut is the top competitor with a cross-visitation rate of 17.11%. P&S (Perera & Sons) follows with 11.70%. Burger King, Domino's Pizza, and Barista also compete for KFC's customers. This indicates a strong overlap in customer preferences among these brands.
Traffic workload reveals peak hours, aiding in optimizing staffing, promotions, and resource allocation for better customer experience.
Traffic workload peaks between 17:00 and 20:00, reaching its highest at 19:00 (75.01%). The lowest traffic occurs between 0:00 and 7:00. This data is essential for optimizing staffing and resource allocation during peak hours.
Consumer segment analysis informs targeted marketing, aligning strategies with specific demographics for enhanced relevance and engagement.
KFC's consumer base shows a high affinity among women (91) and men are above average (106). Gen Y exhibits a very high affinity (135), while Gen X is under-indexed (53). This suggests targeted marketing strategies should consider the preferences of Gen Y.