Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Kazakhstan and how they change over time
See what factors influence KFC performance in the Kazakhstan and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Kazakhstan
An analysis of KFC' competitors in the Kazakhstan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand’s share of foot traffic, showing competitive strength and customer preference in the industry.
KFC in Kazakhstan holds a leading market performance at the 99th percentile, placing it in the top 1% of brands. This indicates a strong competitive position and high customer preference relative to peers like Dodo Pizza, Coffee Boom, and others.
Outlet count shows reach. More outlets usually mean easier access for customers, boosting sales and brand visibility.
KFC has the most outlets in Almaty Region (4), followed by Pavlodar, Mangystau, and Karaganda Regions (3 each). This geographic distribution indicates a strategic focus on regions with higher customer demand or market potential.
Competitor analysis helps see who else customers visit. It guides strategies to attract more customers and stay ahead.
KFC's main competitors in Kazakhstan, based on cross-visitation, are Dodo Pizza, Burger King and Coffee Boom. Approximately 6.35% of KFC customers also visit each of these brands, while Kaganat and Line Brew are visited by 4.76% of KFC's customers.
Traffic workload shows busy hours. Knowing peak times helps staff better and avoid long lines for customers.
KFC in Kazakhstan experiences peak traffic workload between 10 AM and 10 PM, with the highest workload occurring around 6 PM. This data suggests that KFC is busiest during typical lunch and dinner hours.
Understanding consumer segments helps tailor offers. Marketing to specific groups can boost sales and loyalty.
Women are overrepresented among KFC's consumers in Kazakhstan, with an affinity index of 131.00, while men are underrepresented (affinity index of 82.00). Gen X also shows a high affinity (170.00) compared to Gen Y (84.00).