Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Honduras and how they change over time
See what factors influence KFC performance in the Honduras and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Honduras
An analysis of KFC' competitors in the Honduras
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile indicates brand's share of foot traffic, revealing competitive strength and customer preference.
KFC in Honduras holds a leading position with a market performance percentile of 99, placing it in the top 1% of brands. This high percentile indicates a strong market presence and customer preference compared to its peers like Bigos, XpressArte, Coco Baleadas, Manos Uruguayas, Papa Johns Pizza, and El Patio, who share a similar position.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty, brand reputation, and revenue growth.
KFC's overall customer satisfaction in Honduras is 53%, a decrease of 9.9 percentage points year-over-year. While Francisco Morazán shows a CSAT of 54% with a growth of 14.2 percentage points, the overall decline suggests a need to investigate and address potential issues affecting customer experience.
Average check reflects customer spending per visit, influencing revenue. Monitoring trends reveals pricing perceptions and purchasing habits.
The overall average check for KFC in Honduras is 331.1 HNL, showing a 14.4% increase year-over-year. Cortés has a higher average check of 420.8 HNL. This indicates customers are spending more per visit compared to the previous year and that there is a spending concentration in Cortés.
Outlet count shows market presence, impacting accessibility and revenue. Tracking growth reveals expansion strategy and geographic focus.
KFC has a total of 20 outlets in Honduras. Francisco Morazán has the highest number of outlets with 7, followed by Cortés with 6. Other regions such as Colón, Yoro, Copán, Choluteca, Comayagua and Atlántida each have 1 outlet. This distribution highlights a concentration in Francisco Morazán and Cortés.
Identifying competitors helps understand market dynamics, benchmark performance, and refine strategies for competitive advantage.
The top competitors of KFC in Honduras, based on cross-visitation, are Little Caesars Pizza (17.65%), Denny's (16.18%), Pizza Hut (14.71%), McDonald's (13.24%), and Dunkin' (11.76%). This indicates that customers who visit KFC also frequent these establishments, suggesting a need to consider these brands in competitive strategies.
Understanding peak traffic hours helps optimize staffing, resource allocation, and marketing efforts for maximum efficiency.
KFC in Honduras experiences peak traffic between 12:00 PM and 7:00 PM, with the highest workload around 1:00 PM (76.01%). Traffic begins to increase around 9:00 AM, declining significantly after 9:00 PM. This information can be used for better staffing and resource management during peak hours.
Understanding consumer segments enables targeted marketing, improved product positioning, and enhanced customer engagement strategies.
KFC's consumer base in Honduras has a high affinity among Women (95) and Men (103), with Affinity Index slightly over-represented in Men. Gen X segment is over-represented (163), while Gen Y segment is under-represented (92), suggesting the brand resonates more with Gen X consumers. Marketing strategies can be adapted to better engage Gen Y.