Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
吉野家 is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence 吉野家 performance in the China and how they change over time
See what factors influence 吉野家 performance in the China and how they change over time
Available by subscription
Available by subscription
An analysis of 吉野家' competitors in the China
An analysis of 吉野家' competitors in the China
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
吉野家 holds a leading market performance percentile of 97 in China's Cafe & Restaurants industry, placing it in the top 3% of brands. Performance peers in the same percentile are Capital Cafe (Wan Chai), GoNuts., Espresso Alchemy, Soyabeans King, Kam Fung Restaurant 金鳳茶餐廳, and 个園竹語 Gold Garden Shanghai Cuisine. This indicates a strong competitive position.
Outlet count indicates brand reach. Monitoring outlet distribution reveals geographic strengths and expansion opportunities.
吉野家 has 72 outlets in Beijing, representing the largest concentration, followed by Liaoning with 32 outlets. Guangdong Province has 14 outlets, Hebei has 11. The remaining regions have fewer than 10 outlets each. This distribution highlights key markets and potential areas for expansion.
Competitor analysis reveals market dynamics. Identifying top competitors informs strategic positioning and competitive advantage.
McDonald's is the top competitor for 吉野家, with a cross-visitation rate of 50%. Other competitors include 大家樂 (14.29%), Pho Vietz (7.14%), E For Egg (7.14%), and Maxim's Palace (Sheung Wan) (7.14%). This shows a significant overlap in customer base with McDonald's.
Traffic workload analysis identifies peak hours. Understanding traffic patterns optimizes staffing and service delivery.
吉野家's peak traffic hours are between 11:00 AM and 7:00 PM, with the highest workload observed between 1:00 PM and 4:00 PM. Traffic is significantly lower during early morning hours. This indicates the periods of highest customer demand and potential for targeted promotions.
Consumer segments provide insights. Understanding demographics tailors marketing and enhances customer engagement.
吉野家's consumer base shows a high affinity index for women (77%), suggesting over-representation. Men have affinity index of 112% - also over-represented. Gen Y (127%) showing a strong affinity, indicating higher-than-average engagement. This highlights key demographic segments for targeted marketing efforts.