Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Illy is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Illy performance in the Italy and how they change over time
See what factors influence Illy performance in the Italy and how they change over time
Available by subscription
Available by subscription
An analysis of Illy' competitors in the Italy
An analysis of Illy' competitors in the Italy
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Illy's market performance is in the top 1% in Italy's Cafe & Restaurants industry, indicating a leading position. This high percentile suggests a strong brand presence and significant customer preference compared to its peers. Illy's performance peers within the same percentile range include Yes Food · San Lorenzo, Locanda Caddeo, Meat Crew - American Burger, Mancini Coffee Ristorante dal 1967, Da Trani Restaurant, and Tam Tam.
Customer satisfaction reflects brand perception, influencing loyalty and revenue. Tracking CSAT helps identify areas for service and product improvement.
Illy's overall customer satisfaction (CSAT) in Italy is 66%, down by 4.1 percentage points year-over-year. There are regional variations in CSAT. Friuli – Venezia Giulia shows the highest CSAT at 78% with growth of 1.5pp, while Veneto shows the lowest CSAT at 48% with decrease of 17.1pp. Other regions are Lombardy at 66% (down 6.1pp) and Lazio at 61% (down 2pp).
Average check reveals customer spending habits and pricing effectiveness, crucial for revenue optimization and strategic decision-making.
Illy's overall average check in Italy is 13.5 EUR, an increase of 18.6% year-over-year. Veneto has the highest average check at 16.8 EUR, while Friuli – Venezia Giulia has the lowest at 8.5 EUR. Lombardy's average check is 14.8 EUR, and Lazio's is 13.4 EUR. No growth data is reported for the regions.
Outlet count reflects market reach and brand accessibility, impacting revenue potential and customer convenience in various regions.
Illy has the highest number of outlets in Lombardy and Lazio, both with 11 outlets. Veneto has 7 outlets, while Piedmont, Liguria, Sicily, and Friuli – Venezia Giulia each have 3 outlets. Apulia, Emilia-Romagna, and Campania each have 2 outlets. This distribution indicates a strong presence in northern and central Italy.
Identifying competitors and visitation patterns allows strategic positioning and helps capture market share through targeted marketing.
The top competitors for Illy based on cross-visitation are McDonald's (7.02%), Autogrill (4.09%), Starbucks (3.51%), miscusi (2.34%), and Caffè Florian (2.34%). This suggests that customers who visit Illy also frequent these establishments, highlighting potential areas for competitive focus and differentiation.
Traffic workload insights enable efficient staffing, optimized resource allocation, and better customer service during peak hours.
Illy experiences peak traffic workload between 9 AM and 6 PM, with the highest traffic around 10 AM-12 AM. Traffic is minimal during the night, from 1 AM to 4 AM. Understanding these patterns allows Illy to optimize staffing and resource allocation to meet customer demand effectively throughout the day.
Analyzing consumer segments informs targeted marketing, product development, and personalized customer experiences to maximize engagement and loyalty.
Illy's consumer base shows balanced gender affinity, with Women and Men at 100%. Gen X shows high affinity (112%), while Gen Y and Gen Z are under-indexed at 92% and 62% respectively. This indicates that Gen X consumers are overrepresented, while Gen Y and Gen Z consumers are underrepresented, indicating a need for targeted marketing strategies.