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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
IKEA is in the top 11% of brands
Sample of brands in the same percentile
See what factors influence IKEA performance in the Serbia and how they change over time
See what factors influence IKEA performance in the Serbia and how they change over time
Available by subscription
Available by subscription
An analysis of IKEA' competitors in the Serbia
An analysis of IKEA' competitors in the Serbia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
IKEA's market performance is at the 89th percentile, indicating average/above average market standing. This suggests a solid customer base. Peers include Monkey Bar Belgrade, Dobrowich Sandwich & Bakery, Savski Venac, Porto Pizza Pancevo, Dante Kitchen and Bar, and Mali Sumarak.
Outlet count shows market presence. Growth suggests expansion; decline, contraction. Tracking helps assess brand reach.
IKEA has 2 outlets in Central Serbia. This indicates a limited but present physical presence in the region, suggesting room for potential expansion.
Competitor analysis reveals direct rivals for customers. Knowing who else shoppers visit informs competitive strategy.
McDonald's is the top competitor with a 22.22% cross-visitation rate. Starbucks follows at 11.11%. Restaurant & Pizzeria Savoca, Pizza Fabrika, and Konoba kod Goce i Renata each have 5.56%. These are the key brands competing for IKEA's customers.
Understanding peak traffic hours allows optimal staffing and inventory, enhancing customer experience and sales.
Traffic workload peaks between 14:00 and 18:00, with the highest traffic around 14:00-15:00 (76.64% and 76.21%, respectively). Traffic is minimal before 9:00 and after 20:00. This data informs staffing and operational decisions.
Understanding consumer segments by gender and generation enables targeted marketing and tailored customer experiences.
Women are over-indexed (54% affinity) compared to men (127% affinity), suggesting higher engagement from women. Gen X is highly over-indexed (172% affinity), while Gen Y is under-indexed (91% affinity) relative to the average consumer.