Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
IKEA is in the top 8% of brands
Sample of brands in the same percentile
See what factors influence IKEA performance in the Belgium and how they change over time
See what factors influence IKEA performance in the Belgium and how they change over time
Available by subscription
Available by subscription
An analysis of IKEA' competitors in the Belgium
An analysis of IKEA' competitors in the Belgium
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
IKEA in Belgium's Cafe & Restaurants industry holds a market performance percentile of 92, indicating a leading position. This signifies IKEA is in the top 8% of brands. Performance peers in a similar position include Chez Murat, Spéciale Belge Taproom, Aux Oliviers, M Italian & Grill, La Gâterie, and Le Schievelavabo.
Tracking outlets shows brand reach and market presence. Expansion signifies growth; contraction signals potential issues.
IKEA has a total of 4 outlets in Belgium: 2 in Wallonia, 1 in Flanders, and 1 in Brussels-Capital. The regional distribution shows a stronger presence in Wallonia compared to Flanders and Brussels-Capital.
Competitor analysis reveals market dynamics and identifies primary rivals for strategic positioning and differentiation.
The top competitors for IKEA in Belgium, based on customer cross-visitation, are McDonald's and Burger King (both 18.18%), followed by Snack de l'Entreville, Panos, and La Rose (all 9.09%). This indicates a notable overlap in customers visiting fast-food chains.
Consumer segmentation by gender and generation helps tailor marketing, improving engagement and ROI.
IKEA Belgium shows a strong affinity with women (86%, indicating this is NOT the % of women among all visitors) and Gen Z (363%). Gen Y are also present (149%). This suggests targeted marketing towards these groups could yield higher engagement.