Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
IKEA is in the top 6% of brands
Sample of brands in the same percentile
See what factors influence IKEA performance in the Austria and how they change over time
See what factors influence IKEA performance in the Austria and how they change over time
Available by subscription
Available by subscription
An analysis of IKEA' competitors in the Austria
An analysis of IKEA' competitors in the Austria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
IKEA holds a leading market position with a percentile of 94, placing it in the top 6% of Cafe & Restaurants brands in Austria. This indicates strong brand preference. Peers within the same range include s'Wirtshaus, Magic Stixx, Das M am See, Alles Wurscht, Zündwerk and LOLA - Spanisches Tapas Restaurant.
Number of Outlets indicates brand's reach and market coverage.
IKEA has a total of 7 outlets in Austria. Lower Austria accounts for 3 outlets, while Styria, Tyrol, Carinthia and Salzburg each have 1 outlet, indicating a concentrated presence in Lower Austria.
Competitor analysis highlights competitive landscape and potential threats.
McDonald's is the top competitor with 30% cross-visitation. Ebi and Strandbar Herrmann each have 10%, followed by Pizzeria di Mare and Restaurant Akropolis at 5%. This shows that IKEA customers also frequently visit McDonald's.
Traffic Workload shows peak hours, helping with staffing and service optimization.
IKEA's peak traffic workload occurs between 12:00 and 13:00 (41.14%), with significant activity from 10:00 to 17:00. Traffic is minimal before 9:00 and after 19:00, which guides operational adjustments.
Understanding consumer segments enables targeted marketing and positioning strategies.
Women are overrepresented (91%) among IKEA's customers. Men represent 105%. Gen X are under-indexed at 79%, while Gen Y closely represents the average consumer at 100%.