Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Hatada is in the top 5% of brands
Sample of brands in the same percentile
See what factors influence Hatada performance in the Japan and how they change over time
See what factors influence Hatada performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Hatada' competitors in the Japan
An analysis of Hatada' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Hatada's market performance is at the 95th percentile, making it a leading brand. This high percentile indicates strong customer preference and a significant market share compared to its competitors. Performance peers include 台湾味, 大輝家直系家系ラーメン 大金家, Fujiki Ningyocho, 土俵うどん, 会津山塩食堂, and Tachigui-yakiniku Ichibo, all positioned within the same percentile.
Customer satisfaction reflects brand perception and loyalty, impacting repeat business and long-term revenue growth.
Hatada's overall customer satisfaction is 92%, a decrease of 1.1 percentage points year-over-year. Satisfaction varies by location, with Ehime Prefecture showing 82% satisfaction, a decrease of 10.2 percentage points. CSAT data from April to June 2025 shows the customer satisfaction is 86.67%, which means Hatada should look for reasons of customer satisfaction decrease.
Outlet count reflects brand reach and market presence, influencing accessibility and potential customer base.
Hatada has 43 outlets across several prefectures. Ehime Prefecture has the most outlets (24), followed by Okayama Prefecture (6). Tokushima, Kagawa, Kochi, and Hiroshima Prefectures have 5, 4, 3 and 1 outlets respectively, this distribution shows Hatada's concentration within Ehime Prefecture.
Competitive analysis identifies key rivals and customer preferences, informing strategies to gain market share.
The top competitors for Hatada, based on cross-visitation, are Hama Sushi and 店, with 10% cross-visitation each. Chikara, Hiromasa and FUKUYA has a 5% cross-visitation each. This indicates that customers who visit Hatada also frequent these brands, suggesting similar customer preferences.
Understanding traffic workload helps optimize staffing and resources, improving service and customer experience.
Hatada experiences peak traffic workload between 11:00 and 14:00, reaching approximately 57.15% at 12:00. Traffic is minimal between 19:00 and 9:00, with no traffic between 20:00 and 8:00. This data highlights the periods requiring maximum staffing and resource allocation.
Consumer segmentation informs targeted marketing, enhancing customer engagement and campaign effectiveness for optimal ROI.
Women are overrepresented among Hatada's customers (affinity index of 156), while men are underrepresented (affinity index of 68). Gen Z is highly overrepresented (affinity index of 362). This indicates a high affinity towards Hatada from Gen Z, suggesting the brand resonates strongly with this demographic.