Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Hakkenden is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Hakkenden performance in the Japan and how they change over time
See what factors influence Hakkenden performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Hakkenden' competitors in the Japan
An analysis of Hakkenden' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Hakkenden, with a Market Performance of 99, is a leading brand. This means Hakkenden captures a significant portion of customer visits in the Cafe & Restaurants industry in Japan, indicating strong customer preference compared to peers like Matsuo Jingisukan, Sumiyoshi JR Nagoya station, Kaburaya, Brooklyn Roasting Company, KYK, and Partik Restaurant, all positioned in the top percentile.
Customer Satisfaction (CSAT) reflects how happy customers are, revealing loyalty and areas for improvement in service and product quality.
Hakkenden's overall CSAT is 69%, a decrease of 3.1pp year-over-year. Hiroshima Prefecture shows high satisfaction (89%), while Osaka and Aichi Prefectures show lower satisfaction. Recent CSAT decreased from 70% in April 2025 to 63.79% in June 2025, indicating a potential area for customer experience improvement.
Average Check reveals how much customers spend, which is vital for revenue insights, pricing strategy and understanding customer purchasing habits.
Hakkenden's overall Average Check is 3.4K JPY, down 0.8% year-over-year. Osaka Prefecture has an average check of 3.4K JPY, while Okayama Prefecture has 3.1K JPY. The average check has fluctuated between 2.88K JPY and 3.51K JPY between April and June 2025, suggesting varied spending patterns.
Number of Outlets reflects brand reach, showing expansion and market presence, and potential revenue and customer accessibility.
Hakkenden has 40 outlets in Osaka Prefecture, 23 in Okayama Prefecture, and 21 in Hiroshima Prefecture. Aichi, Hyogo, Yamaguchi, Kanagawa, Kochi, Shizuoka and Kyoto Prefectures also host smaller portions of the chain. The high number of outlets in Osaka indicates a strong presence in that region.
Competitor analysis shows which brands attract similar customers, aiding strategic positioning and highlighting competitive threats and partnership chances.
Customers of Hakkenden also frequently visit McDonald's (12.30%), 店 (8.20%), Marugen Ramen (6.56%), Sukiya (5.74%), and Doutor (4.92%). This indicates potential direct competitors and brands with similar customer appeal. McDonald's has significantly higher cross-visitation, pointing to broader market appeal.
Traffic Workload shows peak hours, allowing staffing, inventory optimization, and service adjustments to meet demand and boost customer satisfaction.
Hakkenden experiences peak traffic between 17:00 and 22:00, with the highest workload at 20:00 (54.94%) and 21:00 (52.28%). Traffic is minimal between 2:00 and 11:00. This highlights when the restaurant is busiest, guiding operational planning.
Understanding consumer segments allows for targeted marketing, product customization, and improved customer engagement based on demographics.
Women are overrepresented (102 affinity index) and Men are underrepresented (99 affinity index). Gen X shows high affinity (202 index), while Gen Y (79 index) and Gen Z (60 index) are underrepresented. Hakkenden appeals to a different generation mix.