Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Hakataya is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Hakataya performance in the Japan and how they change over time
See what factors influence Hakataya performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Hakataya' competitors in the Japan
An analysis of Hakataya' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference, showing competitive edge via foot traffic share.
Hakataya is a leading brand in Japan's Cafe & Restaurants industry, with a market performance percentile of 99. This top 1% ranking indicates a strong market position relative to competitors like Tsukishima Monja Moheji - Main Shop, Melting hamburger steak Fukuyoshi Asakusa Kuramae, Pepper Lunch, トロ政 有楽町日比谷店, 炭火焼肉 伏見屋 飛騨牛 別邸, and Kyushu Jangara, all also in the top percentile.
Customer satisfaction (CSAT) shows loyalty, directly impacting retention and revenue. Monitoring it helps refine service and offerings.
Hakataya's overall customer satisfaction is 76%, a decrease of 6.6 percentage points year-over-year. Kumamoto Prefecture shows 77% CSAT with a decrease of 8.8pp, while Fukuoka Prefecture has 76% CSAT with a decrease of 6.5pp. Recent CSAT varied from 73.62% to 81.25% between April and June 2025. The downtrend signals a need to investigate and address customer concerns to improve satisfaction.
Average check reflects spending per customer, crucial for revenue growth. Monitoring it helps optimize pricing and promotions.
Hakataya's overall average check is 588.2 JPY, a 14.2% increase year-over-year. Fukuoka Prefecture's average check is 583.3 JPY, with no change. Recent average check values fluctuated between 500 JPY and 642.86 JPY from April to June 2025. This increase suggests customers are spending more per visit, potentially driven by successful upselling or menu changes.
Outlet count shows brand reach and expansion, impacting market share. Tracking it informs growth strategies and resource allocation.
Hakataya has 15 outlets in Fukuoka Prefecture and 3 outlets in Kumamoto Prefecture. This distribution highlights Fukuoka Prefecture as the primary market for Hakataya, with significantly more locations than Kumamoto Prefecture. This disparity may reflect strategic decisions related to market demand or regional development.
Competitor analysis reveals market dynamics, informing strategies for differentiation and competitive advantage. It highlights brands customers visit.
Hakataya's top competitors based on customer cross-visitation are McDonald's (8.38%), Yoshinoya (6.94%), Makino Udon (6.36%), Sukesan Udon (5.78%), and Joyfull (5.49%). This indicates that Hakataya's customers also frequent fast-food and casual dining establishments, suggesting potential opportunities for Hakataya to differentiate itself and capture a larger share of customer visits.
Traffic workload insights show peak hours, enabling optimal staffing and resource allocation to improve service efficiency.
Hakataya experiences peak traffic workload between 11:00 AM and 2:00 PM, with the highest workload at 12:00 PM (83.95) and 1:00 PM (80.39). There is also moderate traffic workload between 6:00 PM and 8:00 PM. The lowest traffic workload occurs between 1:00 AM and 5:00 AM. This information is crucial for staffing and resource allocation to meet customer demand during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring messages to specific groups.
Hakataya's consumer base shows a higher affinity towards women (124%) and an under-indexed representation of men (59%). Among generations, Gen X is over-indexed (104%), while Gen Y (92%) and Gen Z (74%) are under-indexed. These insights highlight the brand's current appeal to female and Gen X demographics.