Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
GROM is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence GROM performance in the Italy and how they change over time
See what factors influence GROM performance in the Italy and how they change over time
Available by subscription
Available by subscription
An analysis of GROM' competitors in the Italy
An analysis of GROM' competitors in the Italy
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
GROM, with a Market Performance percentile of 99 in Italy, is a leading brand in the Cafe & Restaurants industry. This high percentile indicates a strong market standing, reflecting significant customer preference compared to peers like Trattoria Pizzeria Bella Napoli 2022, Gustapanino, Pancia Felice, Pasqualino Al Colosseo srl, Achille Al Pantheon di Habana and La Prosciutteria, all also within the leading >90 percentile range.
Customer Satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Tracking CSAT helps identify areas for service and product improvement.
GROM's overall CSAT is at 75% in Italy, with a -2.6pp decrease year-over-year. Liguria shows the highest CSAT at 95% (5.3pp increase). Campania, Veneto also show CSAT increase, while Lazio and Trentino – Alto Adige/Südtirol declined. This suggests regional variations in customer experience need attention.
Number of Outlets reflects brand reach and expansion. Tracking outlets by region informs distribution strategies and market penetration efforts.
GROM has a varying number of outlets across Italian states, with Lombardy leading at 15 outlets. Lazio follows with 9 outlets. Piedmont has 7 outlets, Tuscany has 6 outlets, and Veneto has 5 outlets. The distribution indicates Lombardy as a key market for GROM.
Identifying key competitors via cross-visitation reveals market dynamics. It helps understand customer choices and competitive landscape.
GROM's customers in Italy also frequently visit McDonald's (5.51%), All'Antico Vinaio (3.08%), Starbucks (2.86%), Gelateria La Romana (2.64%), and Venchi Cioccolato e Gelato (2.42%). McDonald's shows the highest cross-visitation, suggesting it is a primary competitor for GROM.
Analyzing traffic workload by hour identifies peak times. It informs staffing, marketing, and resource allocation for optimal efficiency.
GROM experiences peak traffic workload between 15:00 and 17:00, reaching 54.91% at 17:00. Traffic gradually increases from 08:00, peaking in the afternoon, and then declines after 18:00. The highest traffic is at 17:00, the lowest at 01:00-06:00.
Understanding consumer segments allows targeted marketing. Gender and generation insights shape messaging and product offerings for better engagement.
GROM's customer base shows affinity index of 104 for Women and 97 for Men. This suggests higher affinity of women for GROM than men. Gen Y have a high affinity (141), while Gen X (66) and Gen Z (65) are under-indexed.