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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Grill Masters is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Grill Masters performance in the India and how they change over time
See what factors influence Grill Masters performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Grill Masters' competitors in the India
An analysis of Grill Masters' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Understanding market performance reveals brand strength, guiding strategic decisions to enhance competitiveness and customer preference.
Grill Masters holds a leading market performance with a percentile of 98, placing it in the top 2% of brands. This signifies strong competitive positioning and high customer preference within India's Cafe & Restaurants industry. Performance peers include Punjabi dhami hotel, 3 Gems Lounge & Family Restaurant, Lovely Punjabi & Family Dhaba, MANDI MANZIL ULLOOR, Anandha Vilas, and Surya Restaurant Aluva, all positioned in the same top percentile range.
Tracking customer satisfaction is crucial for identifying areas of success and improvement, directly impacting brand loyalty and revenue.
Grill Masters' overall customer satisfaction (CSAT) is 47%, a decrease of 32.1 percentage points year-over-year. CSAT varies by state: Haryana shows 68% satisfaction, Rajasthan 63%, and Punjab only 24%. The CSAT dynamic data shows fluctuating satisfaction levels, peaking in May 2025 and decreasing by July 2025.
Monitoring average check helps optimize pricing strategies and understand customer spending habits, directly affecting profitability.
Grill Masters' overall average check is 515.2 INR, down 20% year-over-year. Rajasthan reports an average check of 492.3 INR, while Haryana reports 455.2 INR. Dynamic data indicates fluctuations from April to June 2025.
Outlet distribution indicates market reach and expansion potential, crucial for scaling operations and increasing brand visibility.
Grill Masters has a total of 30 outlets. The distribution is as follows: Haryana leads with 14 outlets, followed by Punjab with 7, Rajasthan with 4, Uttar Pradesh with 2, and Maharashtra, Himachal Pradesh and Delhi each having 1 outlet.
Analyzing competitor data reveals market dynamics and opportunities for differentiation, informing strategies to gain a competitive edge.
Grill Masters' top competitors, based on customer cross-visitation, include McDonald's, Burger King, Barista, Hipster Haven Bistro, and Haldiram's, each with a cross-visitation rate of 3.95%. This data suggests shared customer bases and potential areas for Grill Masters to differentiate its offerings.
Analyzing traffic workload by hour helps optimize staffing and resource allocation, ensuring efficient operations and customer service.
Grill Masters experiences peak traffic workload between 17:00 and 20:00, with a maximum workload of 64.55% at 19:00. Traffic is minimal during early morning hours, gradually increasing from 8:00 and remaining high throughout the afternoon and evening.
Understanding consumer demographics allows for targeted marketing, optimizing messaging and product offerings to resonate with key groups.
Grill Masters' consumer base shows a gender mix affinity index of 70 for women and 109 for men. Generation-wise, Gen X has an affinity index of 141, Gen Y 98, and Gen Z 87. Gen X is overrepresented, while Gen Z is underrepresented compared to the average consumer.