Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Gong Cha is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Gong Cha performance in the Philippines and how they change over time
See what factors influence Gong Cha performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of Gong Cha' competitors in the Philippines
An analysis of Gong Cha' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Gong Cha holds a leading market position with a percentile of 98, placing it in the top 2% of brands in the Philippines' Cafe & Restaurants industry. This indicates a strong competitive standing and high customer preference compared to its peers like Jollibee Ejercito Ave C6, Texas Roadhouse, El Kuvo, Odd Cafe, CEV: Ceviche & Kinilaw Shack, and Garlic 'n lemon bistro.
CSAT reflects customer happiness, directly impacting loyalty and revenue. High CSAT scores suggest strong brand affinity and positive customer experiences.
Gong Cha's overall CSAT is 77%, a significant increase of 21.1 percentage points year-over-year. Metro Manila shows particularly high satisfaction at 81%, indicating strong performance in this region. The dynamic CSAT data shows a trend of increasing customer satisfaction from April to June 2025.
Outlet count indicates brand reach and market penetration. A wide network enhances accessibility and brand visibility in the Cafe & Restaurants sector.
Gong Cha has a total of 107 outlets in the Philippines, with a strong presence in Metro Manila (45 outlets), followed by Calabarzon (21) and Central Luzon (17). This distribution highlights key areas of operation and potential for further expansion in regions like Ilocos Region (6), Northern Mindanao (4), Davao Region (4), Western Visayas (4), Bicol Region (3), Negros Island Region (3) and Central Visayas (3).
Competitor analysis identifies key rivals and customer preferences, informing strategies to maintain a competitive edge in the Cafe & Restaurants market.
Gong Cha's top competitors are Starbucks (27.78% cross-visitation), Jollibee (22.22%), Potato Corner (16.67%), PICKUP COFFEE (16.67%), and Gerry's Grill (11.11%). This shows that customers who visit Gong Cha also frequently visit these brands, highlighting direct competitors and potential areas for strategic differentiation.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to maximize customer satisfaction at Gong Cha locations.
Gong Cha experiences peak traffic workload between 10:00 and 20:00, with the highest workload occurring at 17:00 (56.34). Traffic is very low during the night between 0:00 and 8:00 and also from 21:00 to 23:00. Optimal staffing and resource allocation should focus on accommodating peak hours from 10:00 to 20:00.
Analyzing consumer segments by Gender and Generation enables targeted marketing, tailored product offerings, and improved brand positioning strategies.
Women have high affinity (120 index) toward Gong Cha. Men are under-indexed (89 index). Gen Z (276 index) shows very high affinity for the brand compared to average, while Gen Y (52 index) is under-indexed. This means that Generation Z customers are far more likely to visit Gong Cha.