Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Gong Cha is in the top 5% of brands
Sample of brands in the same percentile
See what factors influence Gong Cha performance in the Malaysia and how they change over time
See what factors influence Gong Cha performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Gong Cha' competitors in the Malaysia
An analysis of Gong Cha' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals a brand's share of foot traffic, indicating competitive strength and customer preference within the industry.
Gong Cha's market performance is at the 95th percentile, positioning it as a leading brand in Malaysia's Cafe & Restaurants industry. This high percentile indicates strong market presence. Performance peers include Tong Yik Dessert, Na Sook Thai Kitchen Kajang, Sae Ma Eul BBQ Puchong, Restaurant Yong Xin Abalone Noodles, Wonjo Buanjib BBQ @ Auto City, and HOJA Permas.
Customer satisfaction reflects brand loyalty and service quality, directly impacting retention and revenue growth.
Gong Cha's overall customer satisfaction is 46%, a significant decrease of 32 percentage points year-over-year. Selangor shows 55% satisfaction, while Kuala Lumpur is at 36%. This indicates a substantial decline in customer sentiment needing urgent attention to service and experience quality.
Number of outlets indicates brand reach and expansion, reflecting investment and market penetration.
Gong Cha has 15 outlets in Selangor, 13 in Kuala Lumpur, 5 in Johor, 2 each in Penang and Sabah, and 1 each in Malacca and Pahang. Selangor has the most stores, suggesting a strong regional focus in that state.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategy and market positioning.
Gong Cha's top competitors include McDonald's (12.5% cross-visitation), I Love Yoo! (6.25%), Tealive (6.25%), LiHO TEA (6.25%), and The Coffee Bean & Tea Leaf (6.25%). McDonald's has the highest overlap in customer visits, suggesting possible customer choice drivers.
Traffic workload by hour reveals peak hours and operational demands, optimizing staffing and resource allocation.
Gong Cha experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest activity around 5:00 PM to 6:00 PM (54.47% - 54.67%). Minimal traffic occurs between midnight and 7:00 AM. This identifies key rush hours.
Consumer segment analysis tailors marketing, enhancing engagement and brand resonance.
Women (130 index) are overrepresented and men (79 index) are underrepresented. Gen Z (115 index) is overrepresented, while Gen X (75 index) and Gen Y (55 index) are underrepresented. This data suggests a high affinity with women and Gen Z, which are highly engaged with Gong Cha.