Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Gong Cha is in the top 17% of brands
Sample of brands in the same percentile
See what factors influence Gong Cha performance in the China and how they change over time
See what factors influence Gong Cha performance in the China and how they change over time
Available by subscription
Available by subscription
An analysis of Gong Cha' competitors in the China
An analysis of Gong Cha' competitors in the China
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Gong Cha's market performance in China is at the 83rd percentile, placing it in the average/above average category. This signifies a solid market presence, with performance peers including Xi Ding Hai Dan Dumplings, Look For Eat, 滾爺火鍋 (尖沙咀) Bubbly Feast Hotpot (Kimberley Road), JW Cafe, Muslim Jincheng Miandian and Luca.
Identifying competitors reveals the competitive landscape, informing strategic positioning and differentiation efforts.
Top competitors for Gong Cha in China, based on customer cross-visitation, include McDonald's and Tonkatsu Enbiton (50% cross-visitation each), followed by Uobei, Saizeriya, and Wing Chun Vietnamese Food Restaurant (25% cross-visitation each). These brands represent the primary alternatives visited by Gong Cha's customers.
Understanding traffic workload by hours helps optimize staffing and resource allocation during peak and off-peak times.
Gong Cha in China experiences peak traffic workload between 11:00 AM and 9:00 PM, with the highest activity around 1:00 PM (53.21%). Traffic is minimal between midnight and 10:00 AM. This information can guide staffing and promotional strategies.
Analyzing consumer segments by gender and generation helps target marketing and positioning strategies effectively.
Consumers of Gong Cha in China show a high affinity for women (affinity index 193) and Gen X (affinity index 398). Men are under-indexed, with an affinity index of 51. This suggests marketing should focus on Gen X women.