Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
GOMU is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence GOMU performance in the Belgium and how they change over time
See what factors influence GOMU performance in the Belgium and how they change over time
Available by subscription
Available by subscription
An analysis of GOMU' competitors in the Belgium
An analysis of GOMU' competitors in the Belgium
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's competitive strength and customer preference within the Cafe & Restaurants industry.
GOMU holds a leading market performance percentile of 99 in Belgium, indicating it captures a significant share of foot traffic. This position demonstrates strong brand appeal compared to its competitors, including Hawaiian, Himalaya Restaurant, That's Toast, Munji, Cambrinus and Otomat, who are also in the leading position.
Customer satisfaction (CSAT) is a key indicator of customer loyalty and brand perception, influencing long-term business success.
GOMU's overall CSAT is 51%, a decrease of 21.3 percentage points year-over-year. Satisfaction in Wallonia is 52% (down 17.1pp) and in Brussels-Capital is 51% (down 30.9pp). The CSAT trend shows fluctuations from April to June 2025, ending at 65.52%. This decline suggests a need to address potential issues affecting customer experience.
Average check indicates spending per customer, reflecting pricing strategy and customer purchasing behavior.
GOMU's overall average check is 19.8 EUR, a 5.9% increase year-over-year. Brussels-Capital has an average check of 22 EUR, while Wallonia is at 18.4 EUR. The average check fluctuated between April and June 2025 ending at 16.39 EUR. The upward trend indicates customers are spending slightly more per visit compared to the previous year.
Number of outlets reflects brand's market presence and potential reach to customers within a region.
GOMU has 3 outlets in Wallonia and 2 in Brussels-Capital, indicating a stronger presence in Wallonia. This distribution suggests a strategic focus on Wallonia region, but further analysis could reveal if this is optimal.
Identifying competitors reveals direct alternatives for customers, informing competitive strategies.
GOMU's top competitors based on customer cross-visitation are Hawaiian Poke Bowl (8.77%), Quick (8.77%), Griik (5.26%), Starbucks (3.51%), and McDonald's (3.51%). These brands represent the most frequently visited alternatives by GOMU's customers, highlighting key areas for competitive focus.
Understanding traffic workload by hours helps optimize staffing and resource allocation.
GOMU experiences peak traffic between 18:00 and 20:00, with the highest workload at 20:00 (58.24%). Traffic is minimal between 0:00 and 9:00. This data indicates prime operational hours and guides staffing to meet customer demand during peak times.
Analyzing consumer segments helps to tailor marketing and product offerings to specific customer groups.
GOMU's customer base shows a high affinity towards women (affinity index 133) and Gen Z (affinity index 321), suggesting these segments are strongly overrepresented. Gen Y also shows a high affinity (affinity index 131). Gen X (affinity index 18) are underrepresented in comparison to the average consumer.