Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Gigi's Cupcakes is in the top 5% of brands
Sample of brands in the same percentile
See what factors influence Gigi's Cupcakes performance in the United States and how they change over time
See what factors influence Gigi's Cupcakes performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Gigi's Cupcakes' competitors in the United States
An analysis of Gigi's Cupcakes' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reflects brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Gigi's Cupcakes is a leading brand with a Market Performance of 95, placing it in the top 5% of brands. This indicates a strong competitive position and high customer preference. Performance peers in the same percentile range include The Bird, Don Frappé Inc., Lotus Falafel and Shawerma, Chauhan Ale and Masala House, Jax Beach Brunch Haus and The Back Porch Saloon.
Customer Satisfaction (CSAT) indicates brand's success in meeting customer expectations, impacting loyalty, retention, and brand reputation within Cafe & Restaurants.
Gigi's Cupcakes shows strong customer satisfaction, with an overall CSAT of 77%, a 4.5 percentage point increase year-over-year. CSAT varies by location, with Texas showing a high CSAT of 90% and Florida at 73%. Recent CSAT scores have ranged from 59.38% in April 2025 to 90.48% in June 2025, showing an upward trend.
Average Check is a key revenue indicator, reflecting customer spending per visit. Monitoring trends informs pricing and promotional strategies for Cafe & Restaurants.
Gigi's Cupcakes has an average check of $22.70, reflecting a 28.4% increase year-over-year, showing increased revenue per transaction. In Kentucky, the average check is $25.50, with no growth value available for this location. The average check has remained relatively consistent from April to June 2025, at approximately $26.36.
Number of Outlets indicates brand's market presence. Tracking outlet distribution across states informs expansion strategies within the Cafe & Restaurants industry.
Gigi's Cupcakes operates multiple outlets across the United States. Florida, Texas, Kentucky, Georgia and Wisconsin each have 2 outlets. Ohio, Nebraska, Oklahoma, and Tennessee each have 1 outlet. Understanding the outlet distribution by state informs brand's market penetration and growth strategy.
Identifying key competitors through cross-visitation reveals direct rivals for Gigi's Cupcakes customers, aiding in strategic positioning and marketing efforts.
The top competitors for Gigi's Cupcakes, based on customer cross-visitation, are Outback Steakhouse (7.69%), Bulla Gastrobar (3.85%), Little Caesars Pizza (3.85%), LongHorn Steakhouse (3.85%), and L'Oca d'Oro (3.85%). These insights help Gigi's Cupcakes understand its competitive landscape and customer preferences.
Traffic Workload by Hours reveals peak operational periods, aiding staffing, inventory, and marketing optimization for Cafe & Restaurants.
Gigi's Cupcakes experiences peak traffic between 11 AM and 4 PM, with the highest workload around 2 PM (57.24%). Traffic is minimal during early morning and late evening hours. This information allows for efficient resource allocation and targeted marketing strategies.
Understanding Consumer Segments informs targeted marketing. Affinity reveals segment preferences, optimizing advertising, product development, and customer engagement.
Gigi's Cupcakes has a high affinity with women (index of 174), indicating over-representation compared to the average consumer. Men are under-represented (index of 37). Among generations, Gen Y shows a slightly higher affinity (index of 107), while Gen X (76) and Gen Z (84) are under-indexed.