Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Fresco is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Fresco performance in the Italy and how they change over time
See what factors influence Fresco performance in the Italy and how they change over time
Available by subscription
Available by subscription
An analysis of Fresco' competitors in the Italy
An analysis of Fresco' competitors in the Italy
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Fresco, with a Market Performance percentile of 99 in Italy's Cafe & Restaurants industry, is a leading brand. This high percentile indicates a strong market presence and customer preference compared to peers like Hanzo, Gran Caffè Gambrinus, Tandem, House Pizza&Grill, Ristorante Sabatini, and Il Giardino ai Fori, all within the same leading percentile range.
Customer Satisfaction (CSAT) reflects loyalty and service quality. High CSAT scores are essential for customer retention and positive word-of-mouth.
Fresco's overall CSAT is 78%, a 7.2pp increase year-over-year. Campania leads with 88% satisfaction, followed by Lombardy (82%) and Lazio (79%). However, Veneto shows a significant decrease to 29%, indicating a regional issue needing attention to improve customer sentiment.
Average Check (transaction value) indicates customer spending habits, impacting revenue. Monitoring this metric reveals pricing strategy effectiveness.
Fresco's overall average check is 23 EUR, a 2.6% decrease year-over-year. Lombardy has the highest average check at 25 EUR. Campania has 23.7 EUR, Veneto is at 20.6 EUR, and Lazio at 18.3 EUR. The overall decline suggests a need to re-evaluate pricing or offerings.
Number of Outlets reflects brand reach and market coverage. It indicates growth, investment, and potential market dominance.
Fresco has the most outlets in Campania (8), followed by Lombardy (5), Lazio (2), and Veneto (1). This distribution indicates a concentration of Fresco's business in Campania, which may reflect a regional focus or historical growth patterns.
Understanding top competitors and customer cross-visitation is crucial for strategic positioning and identifying competitive threats.
Fresco's top competitors based on cross-visitation are McDonald's (3.14), L'Antica Pizzeria da Michele (2.62), Signora Bettola (2.62), Autogrill (2.09), and Sorbillo (2.09). These brands are frequently visited by Fresco's customers, highlighting potential competitive overlap.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet peak demand and ensure efficient operations.
Fresco experiences peak traffic between 12:00 PM and 22:00 PM, with the highest workload around 13:00 PM (47.18) and 21:00 PM (46.84). Traffic is minimal during the early morning hours. This workload distribution is essential for staffing and operational planning.
Consumer segments by gender and generation allows for targeted marketing and product positioning, increasing effectiveness and ROI.
Fresco's customer base shows high affinity with women(94%) and under-indexed with men(105%). Gen X consumers exhibit high affinity(116%), while Gen Y is average(98%), and Gen Z is under-indexed(82%). These indexes guide focused marketing strategies.