Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Freddo is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence Freddo performance in the Brazil and how they change over time
See what factors influence Freddo performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Freddo' competitors in the Brazil
An analysis of Freddo' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reflects brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
Freddo holds a 96th percentile market position, making it a leading brand. This high percentile indicates strong customer preference and market share relative to competitors like Ochalé, Pizzaria Port’Alba, Grego Restaurante, Bruno's Lanches, Markt American Food, and Restaurante Ecológico, which share the same percentile.
Customer Satisfaction (CSAT) measures customer happiness, indicating loyalty and likelihood of repeat business, crucial for sustainable growth.
Freddo demonstrates high customer satisfaction with an overall CSAT of 92%, a 2.7 percentage point increase year-over-year. The Southeast Region shows 100% satisfaction, while the South Region has 89%. CSAT peaked in May and June 2025 at 93.75% indicating consistently strong positive customer sentiment.
Outlet count shows brand reach and expansion, reflecting growth strategy and market penetration across different regions.
Freddo has a total of 6 outlets across Brazil. The South Region leads with 3 outlets, followed by the Southeast with 2 and Northeast with 1. This distribution indicates a stronger presence and investment in the South Region.
Analyzing competitors' cross-visitation reveals customer preferences, helping refine marketing and competitive strategies for market share.
Outback Steakhouse is the most cross-visited competitor with 25% of Freddo's customers also visiting it. Other competitors include Duladu Cozinha Italiana Divertida, Casa Aleppo, Vacuno Carnes Nobres, and Trattoria Carbone, each with 8.33% cross-visitation, suggesting shared customer interests.
Traffic workload distribution highlights peak hours, enabling staffing optimization and targeted marketing efforts during high-traffic periods.
Freddo experiences peak traffic between 15:00 and 18:00, reaching a high of 56.45% workload at 18:00. Traffic gradually increases from 9:00, indicating a growing customer presence throughout the day, with minimal activity during early morning hours.
Understanding consumer demographics allows for tailored marketing, product development, and overall business strategies to meet diverse needs.
Freddo's customer base shows an over-representation of women (affinity index 115) and Gen Y (affinity index 170), indicating high affinity for these segments. Men are under-indexed (89). Freddo should adjust targeting, and messaging accordingly.