Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Five Guys is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Five Guys performance in the China and how they change over time
See what factors influence Five Guys performance in the China and how they change over time
Available by subscription
Available by subscription
An analysis of Five Guys' competitors in the China
An analysis of Five Guys' competitors in the China
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Five Guys holds the 98th percentile, indicating a leading market performance in China's Cafe & Restaurants sector. This places them in the top 2% of brands, demonstrating strong customer preference. Performance peers include El Taquero, Uobei, Lailai Snack Dumpling, UURO Modern European, Eli Falafel, and Haidilao Hot Pot (Tsim Sha Tsui), which suggests similar levels of market penetration.
Competitor analysis identifies key rivals and customer overlap, informing strategies to gain market share and improve customer retention.
McDonald's is the top competitor with a 15.79% cross-visitation rate, indicating that many Five Guys customers also frequent McDonald's. Australia Dairy Company (10.53%), Jollibee (5.26%), Red Seasons Restaurant (5.26%), and 倆伴 (The Wai) (5.26%) also see overlap. This suggests opportunities for Five Guys to differentiate and capture a larger share of their target market.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and operational efficiency.
Five Guys experiences peak traffic between 12:00 PM and 7:00 PM, with the highest workload around 1:00 PM (63.75%). Traffic is minimal before 11:00 AM and after 9:00 PM. This indicates lunch and dinner as primary business hours, informing staffing and promotional strategies to maximize customer satisfaction during peak times.
Understanding consumer segments enables targeted marketing, improving ad relevance and engagement for efficient resource allocation and ROI optimization.
Five Guys' customer base in China shows high affinity with women (Index 83) and over-indexed with men (Index 109). Gen X (Index 199) shows significantly elevated affinity, while Gen Y (Index 95) indicates slightly lower affinity. These insights suggest targeted marketing towards Gen X and understanding the preferences of the male demographic to further enhance customer engagement.