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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
dipndip is in the top 7% of brands
Sample of brands in the same percentile
See what factors influence dipndip performance in the Morocco and how they change over time
See what factors influence dipndip performance in the Morocco and how they change over time
Available by subscription
Available by subscription
An analysis of dipndip' competitors in the Morocco
An analysis of dipndip' competitors in the Morocco
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
dipndip's market performance is at the 93rd percentile in Morocco's Cafe & Restaurants industry, indicating a leading position. This means dipndip captures more foot traffic than 93% of its competitors. Performance peers in the same range include Brooklyn, La Donna bouskoura, Le Gaillard Marrakech, Restaurant VIVO, Chawerma Cham, and Le Chalet de la Plage.
Customer satisfaction (CSAT) reflects customer loyalty and overall brand perception, impacting long-term revenue and brand reputation.
dipndip's overall CSAT in Morocco is 46%, a decrease of 3.4 percentage points year-over-year. The Rabat-Salé-Kénitra region shows a CSAT of 24%, with a significant decrease of 24.9 percentage points. This suggests a need to investigate and address customer concerns in this area to improve satisfaction.
Number of outlets indicates brand reach and market penetration, reflecting growth and potential accessibility to customers.
dipndip has one outlet each in Casablanca-Settat, Rabat-Salé-Kénitra, and Prefecture of Casablanca. This indicates a limited but established presence within these key regions, which is 100% of distribution.
Identifying top competitors helps in understanding the competitive landscape and benchmarking against industry rivals.
McDonald's is the most frequently visited competitor by dipndip's customers (29.17% cross-visitation), followed by Oliveri (12.5%). La Terraza, The View 360°, and Dar Naji each have a cross-visitation rate of 8.33%. This highlights key brands competing for the same customer base.
Analyzing traffic workload by hour reveals peak times, enabling optimized staffing, marketing, and resource allocation.
dipndip experiences peak traffic workload between 17:00 and 22:00, with the highest activity around 21:00 (62.24%). Traffic is minimal during the early morning hours. Operations should adjust to meet customer volume demands during peak hours.
Analyzing consumer segments by gender/generation helps target marketing and positioning strategies, enhancing engagement and ROI.
Women exhibit higher affinity toward dipndip (index of 76, delta -7.83), while men show a significantly higher affinity (index of 116, delta 5.34). Gen X has a very high affinity (index of 408, delta 100). Marketing efforts should be targeted toward these over-represented segments.