Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Dessi Cuppa is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Dessi Cuppa performance in the India and how they change over time
See what factors influence Dessi Cuppa performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Dessi Cuppa' competitors in the India
An analysis of Dessi Cuppa' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals competitive strength and customer preference via foot traffic share, crucial for strategic decision-making.
Dessi Cuppa's Market Performance is at the 97th percentile, positioning it as a leading brand in India's Cafe & Restaurants industry. This high percentile indicates a substantial share of customer foot traffic compared to its peers. Its performance peers are Les Amis, The Coastal Taste Family Restaurant, Yuki - Cocktail Bar and Kitchen, Chinese Corner, Kutty's South Indian food, The Palm Burj - Best Rooftop | Best Lounge | Best Club | Best Pub | Best Restaurant in Agra, all within the same percentile range, signifying intense competition at the top.
Customer Satisfaction (CSAT) reflects customer happiness. A higher CSAT means customers are more likely to return and recommend the brand.
Dessi Cuppa's overall Customer Satisfaction is 57%, a 19.7 percentage point decrease year-over-year. Satisfaction varies by location, with Kerala at 65% and Tamil Nadu at 45%. The CSAT dynamic data shows a decrease from April to June 2025, suggesting a need to address customer concerns to improve satisfaction.
Average Check indicates how much customers spend per visit, a key driver of revenue and profitability for the brand.
Dessi Cuppa's overall Average Check is 340 INR, a 27.1% increase year-over-year. Average check varies by location, with Tamil Nadu showing 481.8 INR, while Kerala demonstrates 257.9 INR. Average check dynamic data is stable from April to June 2025, indicating consistent spending habits.
Number of Outlets reflects brand reach and market presence, directly impacting accessibility and potential customer base.
Dessi Cuppa has 18 outlets in Kerala, 4 in Telangana, and 2 in Tamil Nadu. Kerala accounts for the majority of the outlets, representing a strong presence in that state.
Understanding key competitors reveals market dynamics, customer preferences, and opportunities for differentiation and strategic positioning.
Dessi Cuppa's top competitors based on cross-visitation are Zam Zam Restaurant (9.43%), COCO TREE (7.55%), Aasife Biriyani (5.66%), Imperial Kitchen - Venpalavattom (5.66%), and Loaded (3.77%). This shows that customers who visit Dessi Cuppa also frequent these brands, indicating direct competition for customer attention.
Analyzing traffic workload by hour optimizes staffing, inventory, and marketing efforts to match peak demand and improve efficiency.
Dessi Cuppa experiences peak traffic workload between 17:00 and 20:00, with the highest workload around 19:00 (58.91%). Traffic is minimal between 0:00 and 8:00. This data indicates when to focus on staffing and promotions to maximize sales.
Consumer segmentation helps tailor marketing and product strategies to specific demographics, maximizing engagement and brand affinity.
Dessi Cuppa's customer base has high affinity for women (93 index) and men (102 index). Gen Z shows significant affinity (233 index), suggesting very high representation within Dessi Cuppa's consumer base, while Gen X (76 index) and Gen Y (85 index) are under-indexed.