Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Denny's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Denny's performance in the Philippines and how they change over time
See what factors influence Denny's performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of Denny's' competitors in the Philippines
An analysis of Denny's' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference, crucial for strategic decisions and competitive positioning in the industry.
Denny's is in the leading position (99th percentile) in the Philippines' Cafe & Restaurants industry. This signifies a strong market share and indicates high customer preference relative to competitors like Escape, Alona Beach Bar; Pizzeria Michelangelo; Manimogo; Brutal by Wadoughs; 10000 Roses Cafe & More; a mano Rockwell.
Customer satisfaction is key to loyalty and brand advocacy, directly impacting revenue and long-term sustainability. It guides improvements.
Denny's overall customer satisfaction (CSAT) is 59%, a decrease of 18.2 percentage points year-over-year. Metro Manila shows 60% CSAT (down 20.4pp), while Calabarzon has 33% CSAT (down 9.5pp). CSAT fluctuated between approximately 49% and 80% from April to June 2025. This indicates declining customer perception needing address.
Average check reflects spending per customer, crucial for revenue optimization. Monitoring trends informs pricing and promotional strategies.
Denny's average check is PHP 809.3, an 8.8% decrease year-over-year. Metro Manila's average check is PHP 764.4, showing no growth. The average check ranged from PHP 725 to PHP 906.9 between April and June 2025. Decreasing check is potential menu optimization need.
Outlet count indicates market presence and growth potential. Expansion strategy informs resource allocation and geographic focus.
Denny's has 5 outlets in Metro Manila, 1 in Calabarzon, and 1 in Central Luzon. The distribution indicates a concentration in Metro Manila, with limited presence in other regions. This reveals the geographic scope of current operations.
Competitive analysis identifies key rivals and customer preferences, guiding strategies to enhance market position and customer retention.
Denny's top competitors based on cross-visitation are Starbucks (11.94%), McDonald's (8.96%), TGI Fridays (7.46%), Max's Restaurant (7.46%), and Gerry's Grill (5.97%). A substantial portion of Denny's customers also visit these brands, highlighting the need for strategic differentiation.
Traffic workload identifies peak hours, enabling optimal staffing and resource allocation for improved service and customer experience.
Denny's traffic workload peaks between 18:00 and 19:00 (53.76% to 56.24%). Workload is lowest between 1:00 and 6:00. Resource allocation should align with high-traffic hours for service.
Understanding consumer segments allows targeted marketing, product development, and personalized experiences, boosting engagement and loyalty.
Denny's customer base shows stronger affinity towards women (84%) and men (109%), with Men being over-indexed relative to the average consumer. Regarding generations, Gen X (118%) and Gen Y (105%) are more prominent, while Gen Z (81%) is under-indexed. These insights inform marketing strategies.