Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Dairy Queen is in the top 12% of brands
Sample of brands in the same percentile
See what factors influence Dairy Queen performance in the Vietnam and how they change over time
See what factors influence Dairy Queen performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
An analysis of Dairy Queen' competitors in the Vietnam
An analysis of Dairy Queen' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share reveals competitive strength and customer preference, guiding strategic decisions for growth and maintaining a competitive edge.
Dairy Queen in Vietnam holds the 88th percentile. This indicates above-average market performance relative to peers like Hoàng Gia Garden Restaurant, Quán Cây Lý and others at the same percentile. This percentile reflects Dairy Queen's brand's share of foot traffic.
Outlet count reflects brand reach, influencing market penetration and revenue potential. Expansion strategies hinge on optimizing outlet distribution.
Dairy Queen has a limited presence in Vietnam, with one outlet each in Đồng Nai Province and Phú Thọ Province. This indicates a focused market strategy with potential for further expansion based on performance.
Competitor analysis reveals market dynamics and customer preferences, shaping strategies for differentiation and competitive advantage.
Dairy Queen's top competitors in Vietnam include Lotteria, Cộng Cà Phê, and Domino's Pizza, with 40% cross-visitation each. Chè Thạch quán and Phở Thìn Lò Đúc show 20% cross visitation, indicating shared customer base.
Understanding traffic patterns allows optimizing staffing and inventory, enhancing customer experience and operational efficiency during peak hours.
Dairy Queen in Vietnam experiences peak traffic between 10:00 and 20:00, with the highest workload around 10:00 and 17:00-20:00. There is no traffic between 0:00 and 7:00. These data indicates necessary adjustments for peak/off-peak hours.
Understanding consumer segments informs marketing, enhancing engagement and brand loyalty for targeted campaigns.
Dairy Queen's customer base in Vietnam shows higher affinity with Men (132 Index) and Gen X (454 Index) and lower affinity with Women (51 Index) relative to the average consumer, suggesting segment-specific marketing strategies may be effective.