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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Dairy Queen is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Dairy Queen performance in the Indonesia and how they change over time
See what factors influence Dairy Queen performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
An analysis of Dairy Queen' competitors in the Indonesia
An analysis of Dairy Queen' competitors in the Indonesia
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference.
Dairy Queen holds a 98th percentile market performance, positioning it as a leading brand in Indonesia's Cafe & Restaurants industry, indicating high customer preference. Performance peers in the same percentile range include ARCH ALLEY, UMANE Cafe, Soul on the Beach, Ayam Penyet Lombok Ijo Bang Jenggot, Goffee Exquise Menteng - H.O.S Cokroaminoto and Mixue Simongan.
Number of outlets indicates brand reach and market presence, impacting accessibility and overall revenue potential.
Dairy Queen has 4 outlets in the Java region of Indonesia. This signifies a limited but present market presence within that specific geographical area.
Competitor analysis reveals key rivals and customer preferences, informing competitive strategies and market positioning.
Dairy Queen's top competitors based on cross-visitation are SUSHI TEI, Kampung Kecil PIK 2, and Wingstop (all at 5.56%), followed by SUBWAY and Bebek Carok - Surabaya (both at 2.78%). This highlights key brands that share Dairy Queen's customer base.
Traffic workload patterns show peak hours and customer flow, optimizing staffing, promotions, and resource allocation.
Dairy Queen experiences peak traffic workload between 10 AM and 9 PM, with values ranging from 51.86 to 56.93, indicating these are the busiest hours. Traffic is virtually non-existent between 10 PM and 9 AM.
Understanding consumer segments enables targeted marketing, product development, and customized customer experiences for maximized impact.
Dairy Queen's consumer base shows Women are over-represented (Affinity Index 76), while Men are highly over-represented (Affinity Index 120). Among generations, Gen X is highly over-represented (Affinity Index 191), Gen Y is under-represented (Affinity Index 84), and Gen Z is slightly over-represented (Affinity Index 112).