Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Cookie Co is in the top 8% of brands
Sample of brands in the same percentile
See what factors influence Cookie Co performance in the United States and how they change over time
See what factors influence Cookie Co performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Cookie Co' competitors in the United States
An analysis of Cookie Co' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Cookie Co's market performance is at the 92nd percentile, indicating a leading position within the Cafe & Restaurants sector. This high percentile suggests that Cookie Co captures a significant share of customer foot traffic. Performance peers include: Hub City Diner, Bully Hill Vineyards, Pomona Valley Mining Co, MacDuff's Pub, Smokin' Joe's Rib Ranch, and KABOB HOUSE.
Customer satisfaction (CSAT) is a key indicator of customer loyalty and overall brand health, reflecting the quality of customer experience.
Cookie Co's overall customer satisfaction is 69%, a decrease of 20 percentage points year-over-year. Arizona shows 73% satisfaction, while California lags at 39%. The CSAT dynamic data shows a slight decrease over the reported months. This indicates a need to investigate and address factors impacting customer satisfaction, especially in California.
The number of outlets indicates brand reach and expansion. Monitoring this helps assess growth and market penetration strategies.
Cookie Co has a total of 16 outlets, with the majority (7) located in California. Idaho has 3 outlets, while Arizona has 2. North Carolina, Texas, South Dakota, and Tennessee each have 1 outlet. This distribution highlights California as the primary market.
Identifying key competitors and understanding customer cross-visitation patterns provides strategic insights for competitive positioning and marketing.
The top competitors for Cookie Co, based on customer cross-visitation, are Cugino's Italian Deli & Pizzeria (12.5%), Sundown Saloon (6.25%), Chuck E. Cheese (6.25%), Albertos Mexican Food (6.25%), and Krustee's funnel cakes (6.25%). This shows the other restaurant brands that Cookie Co's customers also visit.
Understanding traffic workload by hours helps optimize staffing, resource allocation, and marketing efforts to align with peak demand times.
Cookie Co experiences peak traffic between 10 AM and 6 PM, with the highest workload around noon. There is no activity between 9 PM and 7 AM. This data indicates the need for optimized staffing during the daytime hours.
Analyzing consumer segments by gender and generation helps tailor marketing and product strategies to better meet the needs of specific customer groups.
Cookie Co's customer base shows high affinity among women (index 122) and Gen Y (index 177). Gen Z also show interest(index 121). This suggests targeted marketing efforts focused on these segments will probably succeed.