Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chicky Chic is in the top 11% of brands
Sample of brands in the same percentile
See what factors influence Chicky Chic performance in the Thailand and how they change over time
See what factors influence Chicky Chic performance in the Thailand and how they change over time
Available by subscription
Available by subscription
An analysis of Chicky Chic' competitors in the Thailand
An analysis of Chicky Chic' competitors in the Thailand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Chicky Chic's market performance is at the 89th percentile in the Thailand Cafe & Restaurants industry, positioning it as an above-average performer. This indicates a strong market standing relative to competitors. Peers in similar positions include ก๋วยเตี๋ยวเนื้อนายโส่ย, Khun Wan Kitchen, fried oyster,pad thai, เติบ คาเฟ่, Baan Charan Eatery, โคเล เบเกอรี่ บาร์ - KOLé Bakery Bar, and SOMTUM Tidpak.
Outlet count indicates brand reach and expansion, influencing market penetration and accessibility to customers.
Chicky Chic has a total of 54 outlets across Thailand. The highest concentration is in Chon Buri Province with 13 outlets, followed by Pathum Thani Province with 10. This distribution shows the brand's stronger presence in these regions compared to others.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain a competitive edge.
Chicky Chic's top competitors, based on customer cross-visitation, include KFC (25%), Moakmai Cafe & Restaurant (12.5%), ร้านอาหารตามสั่ง ซุปเปอร์ยำ (12.5%), Hamakatsu (12.5%), and ทะเล บางนา - Talay Bangna (12.5%). This data suggests customers who visit Chicky Chic also frequent these brands, highlighting potential areas for differentiation.
Traffic workload analysis helps optimize staffing and resources, ensuring efficient service during peak hours.
Chicky Chic experiences peak traffic workload between 11 AM and 6 PM, with the highest traffic around 12 PM (45.22%). Traffic gradually increases from 6 AM, peaks mid-day, and declines after 7 PM, indicating that the staffing should align with the peak traffic hours.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand resonance.
Chicky Chic's consumer base shows high affinity among men (index 153) and Gen X (index 259) and Gen Z (index 256) . This suggests that marketing efforts focusing on these demographics may yield higher engagement. The affinity index shows the strength of the segment relative to an average consumer.