Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
CHICKEN HUT is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence CHICKEN HUT performance in the Italy and how they change over time
See what factors influence CHICKEN HUT performance in the Italy and how they change over time
Available by subscription
Available by subscription
An analysis of CHICKEN HUT' competitors in the Italy
An analysis of CHICKEN HUT' competitors in the Italy
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
CHICKEN HUT's market performance in Italy is at the 97th percentile, indicating a leading position in the Cafe & Restaurants industry. This means CHICKEN HUT captures more customer traffic than 97% of its peers. Performance peers in the same percentile range include Ristorante Mazzè, Amole, Jerry Thomas, Mr. Shawarma, Tortellini e ciccioli, and Ristorante Locanda Al Cardellino.
Customer satisfaction is vital as it directly impacts brand loyalty, repurchase rates, and positive word-of-mouth, driving business growth.
CHICKEN HUT's overall customer satisfaction is 84%, a slight decrease of 2 percentage points year-over-year. In Lazio, customer satisfaction is notably higher at 89% with an increase of 2.5 percentage points. The customer satisfaction was changing during last months and peaked at 94.12% in June.
Average check reveals customer spending habits, informing pricing and promotion strategies to optimize revenue per transaction.
The overall average check for CHICKEN HUT is 11.3 EUR, a 30.5% increase year-over-year. In Lazio, the average check is 10.8 EUR. The average check was constant over the last months and equals 12.86 EUR.
Tracking outlet numbers indicates brand expansion and market reach, reflecting growth strategy effectiveness and investment potential.
CHICKEN HUT has a total of 16 outlets in Italy. The majority, 12 outlets, are located in Lazio. Liguria, Abruzzo, Campania and Umbria have only 1 outlet each.
Competitor analysis helps identify market rivals, understand their strategies, and refine competitive positioning for CHICKEN HUT.
McDonald's is the top competitor, with 16.67% of CHICKEN HUT's customers also visiting their locations. Other competitors include Cafe San Pietro, La Piadineria, Pierluigi, and La Mastra, each with a cross-visitation rate of 4.17%.
Understanding traffic workload helps optimize staffing, resource allocation, and marketing efforts during peak and off-peak hours.
Traffic at CHICKEN HUT peaks between 17:00 and 19:00, reaching nearly 58.5%. The lowest traffic is between 1:00 and 7:00. This data suggests focusing resources and promotions during evening hours.
Understanding consumer segments informs targeted marketing and positioning, enhancing customer engagement and maximizing ROI.
Women have an affinity index of 88, indicating they are slightly underrepresented compared to the average consumer. Men have an affinity index of 109, showing they are overrepresented. Gen X has an affinity index of 57, while Gen Y has a high affinity index of 127.