Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chi is in the top 7% of brands
Sample of brands in the same percentile
See what factors influence Chi performance in the Estonia and how they change over time
See what factors influence Chi performance in the Estonia and how they change over time
Available by subscription
Available by subscription
An analysis of Chi' competitors in the Estonia
An analysis of Chi' competitors in the Estonia
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates a brand’s share of foot traffic, revealing its competitive strength and customer preference.
Chi holds a market performance percentile of 93, which places it in a leading position within the Cafe & Restaurants industry in Estonia. This means Chi captures a significant share of customer foot traffic compared to its peers. Performance peers in similar range: O'Learys, RÖÖM, Platz Restoran, Oda Resto, Restaurant Pegasus, Talumehe kõrts.
Customer satisfaction (CSAT) reflects brand perception. Monitoring CSAT trends helps identify areas for service improvement and strengthen loyalty.
Chi's overall customer satisfaction is at 33%, reflecting significant challenges with customer perception. There was a decrease of -25.8pp year-over-year. In Harju County, the CSAT is also 33%, representing a decrease of 25.5pp. This decline suggests a need to address service issues and improve customer experiences to regain customer satisfaction levels.
Average check reveals customer spending habits. Tracking trends helps optimize pricing strategies and identify upselling opportunities.
The overall average check for Chi is 24.4 EUR, which is an increase of 36% year-over-year, suggesting customers are spending more per visit than last year. In Harju County, the average check is 27.4 EUR. The increase in average check indicates successful pricing or increased order values.
Number of outlets indicates market coverage. Expanding strategically increases brand accessibility and drives revenue growth.
Chi has 5 outlets in Harju County and 3 in Tartu County. This distribution shows a concentrated presence in these key regions, reflecting its current market coverage in Estonia. It can be used for expansion or optimization.
Understanding key competitors helps refine marketing and product strategies to capture a greater market share and customer loyalty.
Chi's top competitors based on customer cross-visitation are Blender (16.67%), Hesburger (16.67%), Kebaboom (8.33%), HAN’s Street Food (8.33%), and Objekt (4.17%). This data indicates that customers who visit Chi also frequent these brands, suggesting areas of direct competition.
Analyzing traffic workload by hours helps optimize staffing levels and manage resources to meet customer demand efficiently.
Chi experiences peak traffic workload between 10 AM and 8 PM, with the highest traffic around 2 PM (64.31). Traffic is minimal during late night and early morning hours, showing clear peak and off-peak hours to manage resources.
Understanding consumer demographics helps tailor marketing efforts. Affinity insights guide targeted messaging and customized offerings.
Women (99%) and Men (101%) are nearly equally represented. Gen Z has the highest affinity (137%), indicating this group visits Chi more frequently than average. Gen Y (109%) and Gen X (102%) also show above-average affinity, indicating interest in Chi.