Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chai Garam is in the top 11% of brands
Sample of brands in the same percentile
See what factors influence Chai Garam performance in the India and how they change over time
See what factors influence Chai Garam performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Chai Garam' competitors in the India
An analysis of Chai Garam' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's competitive strength and customer preference within the Cafe & Restaurants industry in India.
Chai Garam holds the 89th percentile, positioning it as an average/above average performer in India's Cafe & Restaurants sector. This indicates solid market presence, but there's room to grow against top competitors like Canavil Restaurant & Catering, House Of Dosa, HOTEL HOLIDAYS HOME Unit Of M/S PV Enterprises, Ruposhi Bangla Hotel & Restaurant, 100 Miles, and Shanti Family Restaurant.
Customer satisfaction is vital as it reflects customer loyalty and brand perception, directly influencing revenue and long-term sustainability.
Chai Garam's overall customer satisfaction is at 88%, down by 8.7 percentage points year-over-year. In West Bengal, CSAT is at 95%, also down by 4.8 percentage points. While CSAT is high in West Bengal, the decreasing trend needs attention to maintain customer loyalty and address potential issues. Overall, Chai Garam needs to investigate what causes CSAT to decrease.
Outlet count indicates brand reach and expansion, reflecting investment and market penetration across different regions.
Chai Garam has five outlets in Haryana, two in Madhya Pradesh, West Bengal, Delhi, and Uttar Pradesh, and one in Jammu and Kashmir and Chandigarh. The concentration of outlets in Haryana suggests a strong regional presence, while expansion into other states like Madhya Pradesh and West Bengal offers growth opportunities.
Identifying competitors and cross-visitation unveils direct rivals and shared customer base, informing competitive strategies and marketing efforts.
Chai Garam's customers also frequently visit McDonald's (15.38%), Kulture Specialty Coffee & Bistro (15.38%), Baskin-Robbins (7.69%), Dana Choga (7.69%), and Beijing Restaurant (7.69%). McDonald's and Kulture Specialty Coffee & Bistro represent significant competitors for Chai Garam.
Traffic workload analysis reveals peak hours, informing staffing, marketing, and operational decisions for efficiency and customer satisfaction.
Chai Garam experiences peak traffic workload between 17:00 and 20:00, with the highest activity around 18:00 and 19:00. Traffic starts to pick up at 8:00 AM and declines significantly after 21:00. Staffing and marketing efforts should be optimized for peak hours.
Consumer segment analysis allows for targeted marketing, product development, and personalized experiences, maximizing engagement and ROI.
Women shows 74 affinity index and Men shows 108 affinity index. Men are overrepresented among Chai Garam's consumers. Gen Y is overrepresented among Chai Garam's consumers with 135 affinity index. Marketing efforts should be tailored to resonate with overrepresented groups.